Low-cost alternative to chain-of-custody sustainability

PrintReleaf’s hassle-free sustainability solution

129

Denver Colorado-based PrintReleaf has announced that printers can now offer print buyers a low-cost, hassle-free alternative to traditional chain-of-custody sustainability approaches. Commenting on the announcement, PrintReleaf Founder and CEO Jordan Darragh said, “For the first time, commercial printers, label converters and packaging vendors have available to them and their customers a sustainability solution that is significantly less expensive and easier to implement than the chain-of-custody solutions available today. Chain-of-custody sustainability solutions require printers to maintain detailed records and can be used with only a limited number of substrates. PrintReleaf, on the other hand, eliminates expensive record keeping and enables the print customer to select any paper-based substrate. And while chain-of-custody solutions merely assure customers that the paper used in their project has been harvested from a sustainable forest, PrintReleaf warrants that the paper used is reforested back into the natural environment. Print customers selecting PrintReleaf to reforest their paper consumption may select from any of seven forests around the world in need of reforestation.”

PrintReleaf creates a global sustainability standard by certifiably guaranteeing to releaf the paper consumption of PrintReleaf customers. PrintReleaf is the only technology platform that measures customers’ paper usage and certifiably reforests that usage on an equivalent basis. The patented PrintReleaf technology not only tracks paper consumption, but also monitors PrintReleaf reforestation partners to ensure fulfillment. Market-leading companies with a passion for the environment and a progressive concern for advancing environmental stewardship, together with their customers, rely on PrintReleaf to provide a nexus of partnerships involving forestry, technology and business. For more information, please visit www.printreleaf.com.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here