Launched in 2019 as part of the hologram specialist Holostik Group, NaturTrust is a provider of biodegradable and compostable products as a sustainable alternative to plastics. NaturTrust was founded by Ankit Gupta, managing director of the Holostik Group, as part of the company’s initiative to prevent single-use plastic pollution and promote sustainability – one of Holostik’s key pillars.
According to Gupta, the idea of NaturTrust was initially sprouted to create a positive impact on the world that we leave for our children. “I was convinced about the idea after an impactful conversation with my five-year-old daughter, Jia, and seven-year-old son, Vivaan, who were committed to using sustainable products and reducing the use of plastic. It became clear to me how crucial it was for us to address the concerns of the consumers of tomorrow,” he said.
Utilizing polylactic acid (PLA) and polybutylene adipate-co-terephthalate (PBAT) in its manufacturing process, the company makes a diverse range of compostable bags. The products include garbage bags (bin liners), carry bags, dog poop bags (animal waste bags), shopping bags, vegetable bags, laundry bags, and apparel bags. Its biodegradable products, on the other hand, include tableware such as plates, bowls, clamshells and cutlery such as spoons and forks.
“Each item is crafted with a dedication to sustainability and environmental responsibility, offering an eco-friendly solution for a variety of everyday purposes,” Gupta said, “Our guiding mantra revolves around the proactive pursuit of sustainable practices in the present, with a keen focus on ensuring the enduring well-being of our planet for future generations. This commitment is encapsulated in our tagline, ‘acting today, sustaining tomorrow.”
The biodegradable plastic packaging is a growing market. By 2026, it is forecasted to grow to nearly US$ 9 billion, according to Statista.com. The market is witnessing increased attention and investment, reflecting the global shift towards sustainable and eco-friendly packaging solutions. This positive trajectory aligns with the growing demand for environmentally conscious alternatives in various industries. As consumers and businesses prioritize sustainability, the biodegradable plastic packaging market is becoming a focal point for innovation and investment, the report says.
The draft amendment of the Indian Plastic Waste Management Rules notified on 16 October 2023, significantly, categorizes biodegradable and compostable plastics separately. Category IV is for compostable plastics while the new Category V is for biodegradable plastic packaging – the new and important addition in this draft.
NaturTrust’s diverse product range caters to a variety of customer segments with specific needs. It includes retail chains, pet care, eCommerce platforms, apparel/Textile, fashion, health care, event management, and municipal corporations
Gupta claims that NaturTrust is among India’s largest manufacturers and exporters of compostable bags and is presently exporting to the US, UK, and Australia including more than 20 countries worldwide.
“NaturTrust has maximum certifications for compostable products in India. Key certifications such as TUV Austria (home and industrial), EN13432, DIN Certco – EN13432, BPI – ASTM D6400, ABA – AS4736/AS5810 and CPCB – ISO 17088, make our products ‘compliant-ready for the global market’. In addition, we are also addressing the local demand for compostable packaging in India,” he said.
