Sustainable alternative to plastics — NaturTrust’s compostable products

Part of Holostik Group, NaturTrust makes a diverse range of compostable bags

Ankit Gupta, managing director of the Holostik Group

Launched in 2019 as part of the hologram specialist Holostik Group, NaturTrust is a provider of biodegradable and compostable products as a sustainable alternative to plastics. NaturTrust was founded by Ankit Gupta, managing director of the Holostik Group, as part of the company’s initiative to prevent single-use plastic pollution and promote sustainability – one of Holostik’s key pillars.

According to Gupta, the idea of NaturTrust was initially sprouted to create a positive impact on the world that we leave for our children. “I was convinced about the idea after an impactful conversation with my five-year-old daughter, Jia, and seven-year-old son, Vivaan, who were committed to using sustainable products and reducing the use of plastic. It became clear to me how crucial it was for us to address the concerns of the consumers of tomorrow,” he said.

The products include garbage bags (bin liners), carry bags, dog poop bags (animal waste bags), shopping bags, vegetable bags, laundry bags, and apparel bags. 

Utilizing polylactic acid (PLA) and polybutylene adipate-co-terephthalate (PBAT) in its manufacturing process, the company makes a diverse range of compostable bags. The products include garbage bags (bin liners), carry bags, dog poop bags (animal waste bags), shopping bags, vegetable bags, laundry bags, and apparel bags. Its biodegradable products, on the other hand, include tableware such as plates, bowls, clamshells and cutlery such as spoons and forks.

Each item is crafted with a dedication to sustainability and environmental responsibility, offering an eco-friendly solution for a variety of everyday purposes,” Gupta said, “Our guiding mantra revolves around the proactive pursuit of sustainable practices in the present, with a keen focus on ensuring the enduring well-being of our planet for future generations. This commitment is encapsulated in our tagline, ‘acting today, sustaining tomorrow.”

Blown film extrusion line at NaturTrust’s plant in Greater Noida

The biodegradable plastic packaging is a growing market. By 2026, it is forecasted to grow to nearly US$ 9 billion, according to The market is witnessing increased attention and investment, reflecting the global shift towards sustainable and eco-friendly packaging solutions. This positive trajectory aligns with the growing demand for environmentally conscious alternatives in various industries. As consumers and businesses prioritize sustainability, the biodegradable plastic packaging market is becoming a focal point for innovation and investment, the report says.

The draft amendment of the Indian Plastic Waste Management Rules notified on 16 October 2023, significantly, categorizes biodegradable and compostable plastics separately. Category IV is for compostable plastics while the new Category V is for biodegradable plastic packaging – the new and important addition in this draft.

NaturTrust’s diverse product range caters to a variety of customer segments with specific needs. It includes retail chains, pet care, eCommerce platforms, apparel/Textile, fashion, health care, event management, and municipal corporations

Gupta claims that NaturTrust is among India’s largest manufacturers and exporters of compostable bags and is presently exporting to the US, UK, and Australia including more than 20 countries worldwide.

NaturTrust factory in Greater Noida.

NaturTrust has maximum certifications for compostable products in India. Key certifications such as TUV Austria (home and industrial),  EN13432, DIN Certco – EN13432, BPI – ASTM D6400, ABA – AS4736/AS5810 and CPCB – ISO 17088, make our products ‘compliant-ready for the global market’. In addition, we are also addressing the local demand for compostable packaging in India,” he said.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial — for advertisement and for subscriptions

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1


Subscribe to our Newsletter


Please enter your comment!
Please enter your name here