American multinational manufacturer of household cleaning products SC Johnson has tied up with professional baseball team Milwaukee Brewers to create a new market and new recycling model for the more than 1 million plastic cups used each season. These plastic cups are one of the biggest sources of waste at the Milwaukee Brewers stadium.
Starting with the 2020 season, fans at Miller Park will be able to place plastic drink cups branded with the SC Johnson logo in specially designed receptacles to separate them from other waste. SCJ will collect the cups and use the recycled plastic in Scrubbing Bubbles bottles.
“We all need to work together to help close the plastic recycling loop, and I hope this first-of-its-kind initiative with the Brewers will serve as a model for other major league teams, companies and even other sports leagues,” said Fisk Johnson, chairman of SC Johnson.
SC Johnson and the Brewers will continue to partner throughout the 2020 season, with additional promotions including organized “Clean Up Days” and philanthropic contributions with select players for heightened education and awareness. Further, for each save recorded by a Brewers pitcher, SCJ and the Brewers will make a donation to the “Players for the Planet” initiative, which works to reduce ocean plastic.
To tackle the issue of plastic waste, SC Johnson is focusing on three separate fronts: reducing plastics in its products, reusing recycled plastic and creating compostable plastics.
As per SC Johnson, 94% of its plastic packaging is recyclable and reusable and the company plans to raise it to 100% by 2025. It removed 1.7 million kilograms of plastic from its primary product packaging in 2018-2019.