Ambition Blocks installs Kodak Flexcel NX

Another digital flexo plate supplier in Ahmedabad

The Ambition Block team with the new Kodak Flexcel NX system Photo Monotech
The Ambition Block team with the new Kodak Flexcel NX system Photo Monotech

Ambition Blocks, in Ahmedabad has installed a Kodak Flexcel NX system from Miraclon which is the sole worldwide distributor of the Flexcel NX technology. The Indian distributor for the Flexcel NX system and hence for Miraclon is Monotech Systems. Ambition is gradually migrating from its conventional flexo platemaking systems and to the higher end of the market which uses thin flexo plates for narrow web flexo presses for labels and wide web CI flexo for flexible packaging.

Ambition Blocks partner, Dewang Patel, says, “We’ve been in the [prepress trade shop] business since 2012 and serving the customers in the offset segment only. Considering the rising competition, shrinking market and narrowed margins led us to diversify our business and we moved to the packaging segment.” The diversification in 2019, led to the establishment of Ambition Blocks by Dewang Patel, Mitul Patel and Jaimin Solanki.

Patel explains that the company started with a conventional flexo plate making and finishing setup and were processing approximately thirteen boxes of variously sized flexo plates each month. However as the quality segment of the market seemed attractive, the partners started evaluating the digital flexo options which brought them to the Miraclon-Kodak Flexcel NX option. He says this has proven to be a good business decision, “For our customers, the Flexcel NX plates offer a big advantage when it comes to on-press performance and print quality, while the ease of use, consistency and improved platemaking efficiency is a huge bonus for us.”

Ambition Blocks has been producing the Flexcel NX plates primarily for its wide web flexo customers and has approximately 95 customers who provide packaging for the pharma, food, FMCG sectors not only in Gujarat which is a strong cluster for flexible packaging but also in the nearby states of Maharashtra and Madhya Pradesh.

With the Kodak Flexcel NX System we are set to deliver wide and consistent quality plates to various printers and brands on time as we continue expanding our customer base and delivering innovative solutions. It has been now easier for us to get the work from the market as the Kodak Flexcel NX is known in the market for its quality. Our plate production has reached approximately 18 boxes of different plate sizes and thicknesses a month and we have a target to upscale the production up to 30 boxes a month within the next three months,” says Patel.

He adds that the company plans to revamp its entire setup to digital from conventional flexo platemaking emphasizing that he believes that the company has the best technology partner for it future growth.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.


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