Apex International launches FlexoKITE project in India

Key Flexo manufacturers convene for knowledge-sharing

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Apex Nashik
FlexoKITE’s Experience Center in the Asia/Pacific region is located at Apex International’s facility in Nashik, India.

Delivering a “New, Better Normal” to flexo users seeking insight into workflow mastery and print perfection is the mission of five industry leaders who’ve created FlexoKITE, an experience center where end-to-end product and procedural harmony is made practical. Packaging suppliers, brands, and retailers gain instant access to best practices in the full flexo print process via in-person demos and live webinars. Apex launched FlexoKITE with its partners to demonstrate state-of-the-art equipment at work — in real-time — from experience centers in India and the Netherlands. FlexoKITE runs a fully-equipped integrated workflow of the latest-version equipment from Apex International (anilox), Bobst (inline flexo press), DuPont (plate, Cyrel Fast thermal platemaking equipment), Esko (prepress), and MacDermid (plate).

“Knowledge, Innovation, Technology, and Exploration” (KITE) are the driving forces that unify these companies to deliver real-world technical content not limited to a single product area. FlexoKITE provides print converters and brands a comprehensive view of the entire plate-to-print process, focusing on the finished printed product. An optimum printed product is achieved through synchronizing the plate-imaging, plate-processing, anilox, and press — all under one roof, presented step-by-step and delivered to your computer screen, or in-real-life as health regulations permit.

FlexoKITE is a workshop, press floor, seminar series, and tradeshow rolled into one robust flexo user experience. According to the companies, FlexoKITE empowers you with the knowledge to soar above your workflow and equipment obstacles and deliver the best results from each category of your gear. With the full capacity of a state-of-the-art print shop in its two purpose-built experience centers, FlexoKITE empowers participants with live testing and evaluation of screening software, plate, print, and anilox methods; user-submitted PDF-to-plate-to-print press-runs; Q&A sessions; detailed process and product presentations by industry experts; and customer-directed problem-solving workshops.

No matter your role in flexo — prepress, wet-end, or boardroom — the FlexoKITE experience can streamline your procedures and capacity to new heights of efficiency and repeatability. Industry veterans and newcomers alike can experience a helicopter view of the workflow from PDF to finished print, or dive deep into specific technologies and processes and get current with the latest technologies. Whether you’re visiting live, viewing a webinar, or submitting questions, FlexoKITE is ideal for printers interested in streamlining integrated workflows; continual improvement tactics, or full-scale upgrades; gravure-to-flexo transition; problem-solving best practices; ink transfer stabilization; and concept-to-mockup packaging options.

Two brand-new, streaming-video-equipped experience centers in Nashik, India and Hapert, the Netherlands, were constructed by Apex International specifically for the FlexoKITE collaboration.

FlexoKITE’s introductory FirstFlight is on November 24, 2020. Register here for their best-in-class expertise, which will help you fly higher in all areas of your workflow. Regularly scheduled webinars, Q&A solution sessions, and presentations will be live-streamed or posted for on-demand viewing.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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