Labeling and product decoration are critical to the packaging industry, combining the essential information to identify a product with the sales enhancement properties of branding and on-shelf visibility. The healthy status of the worldwide label demand is documented in the newly-published 14th edition of AWA Alexander Watson Associates’ Global Annual Review Labeling & Product Decoration. It explores all the different facets of the subject, across the main labeling formats – pressure-sensitive, glue applied, sleeving, in-mold labels – and their supply chain characteristics.
Global label market growth by region Photo AWA
The new study details the profiles of the different end-use application segments, including primary product labeling, variable information printing, and security labeling. It sets them in the context of in-depth regional market analyses. In 2019, AWA estimate that global label demand approximated to 66,216 million square meters – showing a growth of some 3.2% over the previous year. While these figures span all the label and product decoration technologies, 40% of these volumes were in pressure-sensitive labels, 35% in glue-applied labels, and, today, 19% in the sleeve labeling technologies.
Regional profiles
Regionally, the countries of Asia continue to claim the largest market share, 45% of the total; Europe a 25% share; North America an 18% share; South America 8%; and Africa and the Middle East 4%.
The study documents pre-COVID-19 growth forecasts, but AWA will provide all study subscribers with an updated analysis during Q3 2020 of the impact of COVID-19.
Packaging South Asia — authentic, impactful and influential
An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.
To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.
India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.
