Boosting Russian salesIggesund Paperboard expanding services in Eastern EuropeIggesund Paperboard is expanding its services in Eastern Europe by establishing a new freight terminal in Riga, Latvia, and a sales office in Moscow to boost Russian sales. Iggesund Paperboard’s terminal in Riga has been operational since April and the sales office in Russia will be inaugurated in July. The newly established units are a step forward in Iggesund’s long-term plan to cultivate its delivery services on a global scale.Rikard Papp, director Asia Pacific & Merchants Europe at Iggesund“We need to be near the customer both in terms of deliveries and other services required by today’s customers,” says Rikard Papp, director Asia Pacific & Merchants Europe at Iggesund. Due to Iggesund’s interest in the Russian markets, the company will, for the second time, be taking part in the RosUpack exhibition in Moscow. “The intense interest we met with last year convinced us that we should establish a sales office for the Russian market. It is a major market that definitely has room for a high-end product like Invercote.”
Iggesund’s service offering is not just about deliveries. The newly launched Care by Iggesund is a comprehensive and improved service concept. Steady lead times are the main goal, but everything from fast sample service and knowledge transfer to local technical support and transparent raw material supply are also part of the package. “We don’t want customers who choose Invercote to just sleep well at night. They can also rest assured that the end result will be good,” says Papp.