Broadening the supply chainEsko acquires MediaBeaconOn 16 March 2015, Esko, one of the leading global companies in packaging production and supply chain solutions headquartered in Ghent Belgium, announced the acquisition of MediaBeacon, one of the leaders in Digital Asset Management (DAM) software solutions. While the terms of the transaction were not disclosed, MediaBeacon, based in Minneapolis, Minnesota, USA, brings an award-winning suite of DAM tools to the market, primarily in the USA, through direct distribution and strategic OEM partnerships in various industries ranging from retail and consumer packaged goods to media, print and the public sector.Esko acquired MediaBeacon, one of the leaders in Digital Asset Management (DAM) software solutions, as a strategy to digitize and integrate the entire packaging production workflow from design all the way to finished packs and displays in the store“It is Esko’s strategy to digitize and integrate the entire packaging production workflow from design all the way to finished packs and displays in the store. With this acquisition, we further our transformation from a prepress solution provider to an end-to-end supplier in the packaging world,” explains Esko president, Udo Panenka. “Increasing pressure on error-free and timely production of brand expressions across a diverse media range like packaging, in-store displays and online and printed advertising, turns an integrated DAM solution into a cornerstone for both print service providers and brand owners. Adding MediaBeacon tools and expertise expands the Esko Software Suite and brings to market a production workflow solution that keeps pace with the challenges of organizations around the globe.”
To facilitate a smooth integration process, Jason Bright, CEO and founder of MediaBeacon, will assume the role of chief technology officer. A highly respected thought leader and industry visionary, Bright will work closely with the Esko R&D teams to drive software integration efforts and to ensure ongoing development of the MediaBeacon DAM software. Brett Robertson will assume responsibilities over daily operations as the general manager of MediaBeacon. Brett was previously the director, global product marketing, Servo Motors with Kollmorgen.
“The prospect of adding MediaBeacon’s development and go-to-market efforts into Esko’s global operations in packaging workflow is very exciting and provides us with a solid platform for growth,” comments Brett Robertson. “Esko’s expertise with packaging assets, including structural design and 3D virtual mockup technology, broadens the scope, depth and breadth of the integrated solution dramatically and will surely excite our customers.”