PepsiCo India collaborates with Smile Foundation

‘Waste no More’ – an initiative on plastic waste management

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PepsiCo India partners Smile Foundation on plastic waste management
Creating awareness on plastic waste management through the student community

PepsiCo India has partnered with Smile Foundation to launch an initiative on plastic waste management – ‘Waste no More.’ Through this initiative, PepsiCo India is engaging with more than 200,000 students from over 200 schools across 50 cities in India.

According to the company, the initiative aims to bring behavioral change, educate the community and students about the importance of preserving the environment and learn more about sustainability. A special microsite wastenomore.co.in has been created to showcase innovative ideas submitted by children from participating schools. These ideas include DIY projects, recycled crafts from plastic waste, videos by children on the importance of plastic waste management, among other activities. 

PepsiCo India’s step towards sustainability

Santanu Mishra, co-founder and executive trustee, Smile Foundation said, “Over the last few years, we have collaborated with PepsiCo India for driving change across a wide range of subjects, and we are delighted to partner with them for ‘Waste No More.’ Through this effort, we are sensitizing the country’s young change-makers towards conservation and sustainability and hoping to create a positive impact among school students and the larger community.”

Smile Foundation is an Indian development organization directly benefiting over 1.5 million children and families through more than 400 welfare projects on education, healthcare, livelihood, and women empowerment spread across 2,000 villages and urban slums in 25 states.

Speaking about the campaign, Ahmed ElSheikh, President of PepsiCo India, said, “Waste no more is a special initiative that is in line with our winning with purpose philosophy of keeping sustainability at the center of our business. Through the initiative, we are celebrating the Hon’ble Prime Minister’s call of accomplishing through determination (Sankalp Se Siddhi) to make India clean and safe. We are happy to collaborate with Smile foundation in this regard.”

All submitted entries will be judged by an elite jury, including the likes of reputed contemporary artist Seema Kohli, National award-winning filmmaker, and screenplay writer Teenaa Kaur Pasricha, SVP and Head of Marketing and Communications, Aon India Insurance Brokers and Sustainability influencer, Shreya Krishnan and Professor Sapna A. Narula, Dean, School of Management Studies, Nalanda University.

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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