Tag: design

Tata Elxsi, a global design company that blends technology, creativity and engineering, has won this year’s iF Design Awards, a world-renowned prize for design excellence. Tata Elxsi won the award for its exceptional work delivered for Kochi Metro Rail Limited, in the Service Design discipline.

WOW Design, a strategic brand design consultancy, has associated with Hershey’s for strategizing the packaging design for its newly launched range of healthy flavored milkshakes.

Esko has given its 3D packaging design software Studio 16 a makeover with the launch of Esko Studio 16, a part of what it calls Esko Software Platform 16. Esko Studio’s tools allow 3D packaging with a virtual reality type of animated rendering on 2D screens. This kind of animated feedback allows the substitution of a variety of materials and decoration effects  to be able to see them in virtual store simulations in various placements and lighting conditions. Designers can virtually hold the pack in their hands.

Paktek’s one-piece and multiple-piece folder gluer KS-1600M, being displayed at IndiaCorr Expo 2016, is built with compact machine design and self-developed auto 2-gun cold glue and 2-gun hot melt injection system. The gluer is considered helpful for short-run production for big cartons up to 3.2 metre for 1-piece or 1.6 + 1.6 metre for 2-piece in one carton. This combined gluing system is expected to secure significant bonding even under extreme temperature change during global transportation. Moreover, KS-1600M is designed with an efficient regulation unit.

WOW Design, a strategic brand design consultancy has associated with Dabur for the brand creation and packaging design for its new fruit fizzy drink, Real VOLO. It all started after prime minister, Narendra Modi urged cola companies to add fruit juice to their fizzy drinks. The current rules stipulate that a minimum 10% fruit juice or pulp (5% in the case of lemon) is required to be classified as a carbonated fruit beverage. Dabur wanted to extend the brand equity to the new category to tap the new target segment, the youth by introducing the new range of fruit-based carbonated drinks. That’s where WOW Design came into the picture, that is, right from naming the brand to defining what it would stand for and then developing the visual identity for it.

Maharshi started with a modest beginning in 1980 and today it is a multi-product and multi-locational engineering group with proven capabilities in design, development and manufacturing of packaging machinery and material for different industries. Today Maharshi represents companies whose range of operations span across various industries like pharmaceuticals, distilleries and breweries, cosmetics and toiletries, lube and edible oil, pesticides, and food. Maharshi also manufactures sticker labelling machines and has a good number of installations in India.