Jörg Westphal becomes managing director at BST eltromat

Comprehensive experience of managing small and medium-sized companies

BST eltromat
Jörg Westphal joined the management of BST eltromat as of 1 June 2020

Jörg Westphal (52) has joined the management team of BST eltromat as of 1 June 2020, taking responsibility for the fields of service, sales, and marketing. The trained industrial engineer Westphal will manage the businesses of the BST Group together with Jürgen Dillmann, who has been responsible for the company’s Technology field since June 1, 2018.

Westphal has many years of comprehensive experience in the management of small and medium-sized companies and their international sales organizations. Most recently, he was a member of the management team at EAE Engineering Automation Electronics in Ahrensburg near Hamburg.

On July 1, 2019, Westphal came to BST eltromat in the role manager of Service. As managing director, he will also take on responsibility for Sales and Marketing at the Group. “Over several decades, BST eltromat has earned an outstanding reputation as a leading supplier of first-class quality assurance systems in the printing, packaging, plastics, and nonwoven industries. Furthermore, with its very efficient global sales and service network, and its production sites on other continents for the markets there, it is well-positioned internationally. Both of these aspects provide a solid basis for successes in other sectors with web-processing production methods, and I intend to pursue those,” said a forward-looking Westphal. “At the moment, for example, that goes for the battery industry, which holds its processes to very high standards with regard to their quality, reliability, and connectedness. With our broad-based knowledge and our wide-ranging field experience, we want to become the preferred partner for the equipment makers in that sector too, in all aspects of quality assurance.”

Westphal sees growth potential for the whole Group in a variety of industries. “We’re going to make use of our comprehensive practical expertise, move into other sectors through diversification, and in the process tap into new markets for the future. At the same time, we want to protect our leading position in our core markets and build on it,” announced the new managing director.

In the future, the company will put an even greater focus on the development of comprehensive solutions systematically oriented to market requirements. “In the process, we’ll bring in specific industry partners in order to round out our portfolio and generate added value for our customers,” Westphal explained. In addition, BST eltromat will make greater use of IoT- and Industry 4.0-based processes. The company is working intensively on raising its service quality further and wants to offer customers flexible options for concluding a variety of service level agreements with the Group.

Kristian Jünke, who has managed the business of BST eltromat together will Dillmann in recent years, is leaving the Group to take on other responsibilities.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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