Highcon & Sun Digital announce distribution partnership

Full range of digital cutting and creasing solutions for folding cartons and corrugated industries in Mexico

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Highcon
Highcon and Sun Digital announce distribution partnership in Mexico.

Highcon Systems today announced the appointment of Sun Digital as a distributor in Mexico for its full range of digital cutting and creasing solutions for folding cartons and corrugated industries.

Based in Mexico City, Sun Digital has over 50 years of experience in providing digital and conventional printing solutions to the graphic arts industry. It is also the largest HP Indigo channel partner in Mexico, supplying the highest quality equipment and consumables to hundreds of printers and converters.

Highcon’s vice-president of sales for the Americas, Mike Ciaramella, explained that Sun Digital is the ideal partner for Highcon’s customers due to its well-established distribution network, broad product offering and experienced sales and technical teams. “We are delighted to partner with a trusted company that can offer the best possible service to our customers. We look forward to working together to develop our customer base in this important market.”  

Ricardo del Castilo, president of Sun Digital, said that the new distribution partnership complements the company’s own digital offerings. He stated, “We have built our business and reputation by providing reliable service and by partnering with leading companies that support our customers in their developments and innovations,” he said. “Highcon’s products are likely to generate great interest from printers and converters who seek to become more digitalized focused and take advantage of the exponential growth of eCommerce.”

As part of the agreement, Sun Digital will sell, supply and support Highcon’s portfolio of digital die-cutting and creasing solutions for folding carton and corrugated converting, including the Highcon Beam 2C non-stop configuration, the Highcon Euclid 5C for corrugated packaging, and the Highcon Beam 2 and Highcon Euclid 5 for folding cartons. Key features of Highcon’s digital finishing technology are creasing, laser cutting and stripping systems. This technology facilitates digitally-driven physical creasing by applying 3D printed rules. Creasing, cutting, and stripping are all performed on one single platform, in one pass, at high speed, eliminating the need for die-cutting and stripping tools.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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