Brandkey reports success with ICScolor Remote Director in its digital workflow

Remote Director is the leader in digital color proofing systems

72
Screenshot of ICScolor Remote Director. Photo: ICScolor
Screenshot of ICScolor Remote Director. Photo: ICScolor

Brandkey, a brand solutions company providing ESG reporting, premedia services, and packaging quality management for brand owners, has successfully incorporated Remote Director as part of its cloud-based workflow. Remote Director is the leader in digital color proofing systems worldwide.

Producing color-critical, innovative packaging requires connecting brand owners, creative agencies, premedia graphics companies, and printers in a completely digital workflow. Remote Director plays a key role in the Brandkey digital process, allowing brand owners to control cost, minimize production time, and facilitate multi-stakeholder visibility on packaging projects. The pandemic accentuated the need for this packaging ecosystem. In a world where the key stakeholders need to collaborate in a remote work environment, Remote Director allows for creating color-accurate online proofs to share with anyone, anywhere.

Remote Director is a sustainable solution

“Traditional premedia companies are bricks-and-mortar, with graphic artists and plate makers producing proofs and plates, and customer service representatives shipping them to different locations,” said Brandkey’s chief operating officer, Paul Biernat. “We have built a cloud-based graphics and vendor compliance company, with project managers and production people who can be anywhere in the world. Adopting Remote Director allows us to have a solid monitor or virtual proofing solution that is environment-friendly and in tune with our company mission.” 

“Brandkey has engineered a model for brand solutions that allows for a complete digital workflow for packaging between brand owners, advertising agencies, premedia graphic providers and print production facilities,” said Vicki Blake, ICScolor vice president. “Hard copy proofs ‘break’ an otherwise totally digital workflow, which costs a lot of time and money. By eliminating this, Brandkey helps their clients get to market more quickly.”

“In every scenario, we see that the brand owners are hungry for change, and they’re trying to change internally,” said Biernat. My goal was to build a production and project management solution that was as seamless as possible. While Remote Director has always had excellent tools and features, knowing what we needed in the next few years and seeing our shared philosophy made the adoption a natural fit. The past four years have proven that decision was precious and timely.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here