Brandkey reports success with ICScolor Remote Director in its digital workflow

Remote Director is the leader in digital color proofing systems

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Screenshot of ICScolor Remote Director. Photo: ICScolor
Screenshot of ICScolor Remote Director. Photo: ICScolor

Brandkey, a brand solutions company providing ESG reporting, premedia services, and packaging quality management for brand owners, has successfully incorporated Remote Director as part of its cloud-based workflow. Remote Director is the leader in digital color proofing systems worldwide.

Producing color-critical, innovative packaging requires connecting brand owners, creative agencies, premedia graphics companies, and printers in a completely digital workflow. Remote Director plays a key role in the Brandkey digital process, allowing brand owners to control cost, minimize production time, and facilitate multi-stakeholder visibility on packaging projects. The pandemic accentuated the need for this packaging ecosystem. In a world where the key stakeholders need to collaborate in a remote work environment, Remote Director allows for creating color-accurate online proofs to share with anyone, anywhere.

Remote Director is a sustainable solution

“Traditional premedia companies are bricks-and-mortar, with graphic artists and plate makers producing proofs and plates, and customer service representatives shipping them to different locations,” said Brandkey’s chief operating officer, Paul Biernat. “We have built a cloud-based graphics and vendor compliance company, with project managers and production people who can be anywhere in the world. Adopting Remote Director allows us to have a solid monitor or virtual proofing solution that is environment-friendly and in tune with our company mission.” 

“Brandkey has engineered a model for brand solutions that allows for a complete digital workflow for packaging between brand owners, advertising agencies, premedia graphic providers and print production facilities,” said Vicki Blake, ICScolor vice president. “Hard copy proofs ‘break’ an otherwise totally digital workflow, which costs a lot of time and money. By eliminating this, Brandkey helps their clients get to market more quickly.”

“In every scenario, we see that the brand owners are hungry for change, and they’re trying to change internally,” said Biernat. My goal was to build a production and project management solution that was as seamless as possible. While Remote Director has always had excellent tools and features, knowing what we needed in the next few years and seeing our shared philosophy made the adoption a natural fit. The past four years have proven that decision was precious and timely.”

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

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– Naresh Khanna (25 October 2023)

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