India’s proposed uniform EPR framework to do more harm than good

Leading producer responsibility organizations call it vague

Leading producer responsibility organizations call it vague

Some of the country’s leading producer responsibility organizations (PRO) are of the opinion that the proposed uniform EPR framework, which was floated by India’s Ministry of Environment, Forest and Climate Change, to curtail the problem of packaging waste, is vague and ineffective to solve the problems it highlights. The document rather than helping stakeholders in the interpretation of several terminologies and definitions of the PWM 2016 rules has added to their confusion and is not fulfilling the objective of creating guidelines.

“The document does not associate itself with ground reality for it attempts to bring in transparency in the EPR ecosystem by creating a whole new system without recognizing and incorporating efforts already made since notification of the PWM rules in 2016,” Snehal Jariwala, technical director, NEPRA Environmental Solutions said. As per Jariwala, it does not emphasize that to make EPR effective, the conclusive responsibility of EPR is on producers. “This document is trying to shift it to the government and confusing the readers further by bringing manufacturers of resins into the ambient of EPR, which is not in line with successful EPR systems from across the globe. Under the PWM Rules, 2016 manufacturer of resin has been defined as an entity separate from producers,” Jariwala said.

There are also loopholes in the models which would allow duplicity of plastic credits and also not assure the post-consumer plastic waste collection and recycling which is already a matter of worry. “Another important area where it is lacking is that it does not identify how irrespective of the models adopted, livelihoods of the waste pickers will be ensured? How the stakeholders have to ensure their inclusion and upliftment?” Jariwala added.

Hanumant Saraf, business head – Gemcorp Recycling and Technologies said, “The proposed framework covers only packaging materials, and neglects various single-use plastics like plastic pens, folders among others which are also thrown away in millions every month.”

Saraf said that the framework does not define EPR for various types of packaging plastics. So, there will be occurrences where organizations that have obligations for multi-layer packaging (MLPs) are fulfilling their obligations through PET bottles. “Since, it is most easy to collect and can be recycled into many commercially viable products. The framework should categorize the obligations as per the generated amount and type of plastics,” he said.

“Also, there is no clarity on the consumption of recycled products. If we want the mechanism to work effectively, it can’t function as a CSR activity. The involved stakeholders don’t see EPR as a commercially viable practice. As per the current economic theory, wastes like packaging is a negative externality outside the market. The government should introduce mandates which give waste an economic value hence the internalization of this externality becomes lucrative for companies. Currently, the producers see it as a charity or a liability, rather than a commercially fruitful business practice,” he further added.

The stakeholders say that the definition of PRO has to be well defined since everything in the EPR ecosystem revolves around them. Currently, many organizations and other competing industries are trying to mint money via registering themselves as PRO, without understanding the obligations or having the necessary infrastructure/competency.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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