Actega and Omet collaborate to create aesthetic printed products

New requests, new needs

Softtouch finish

Germany’s Actega Schmid Rhyner AG, a part of Actega, a provider of inks and finishes, has collaborated with Italian machine manufacturer Omet to create printed products with aesthetic and sensorial innovations. The new Omet X7, in particular, has been designed to meet the needs in this field, both in terms of finishing materials and applications.

“We transform surfaces into experiences: this is the slogan of our company” explains Alexander Ossenbach, site manager Actega Schmid Rhyner AG. “Touch that plays an essential role, because packaging with special feelings arouses our curiosity and emotions. It shouldn’t be just functional and good-looking: packaging also conveys a message and describes the product inside it.”

“The market is moving towards new requests and new needs,” adds Marco Calcagni, OMET sales & marketing director. “We are very careful to offer our customers solutions that satisfy, and sometimes anticipate, these requests.”

In September 2019 Omet presented the new Omet X7 at Labelexpo Europe, where it got a strong interest. “Thanks to the new and high-performance flexo printing units and to the possibility of having in-line Soft Touch vertical flexo printing units and the Omet Soft Touch rotogravure unit, the use of special effects brings surprising results even on shrink sleeve materials,” Calcagni said.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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