Agra Nagar Nigam joins hands with TARA

The Alliance to end plastic waste and GoMassive to fight plastic waste

Plastic waste neutal. photo John Cameron on unsplash

Agra Nagar Nigam (ANN), the municipal corporation of the city of Agra, signed a memorandum of understanding (MoU) with The Society for Technology and Action for Rural Advancement (TARA). The collaboration aims to improve plastic waste management in the city, with support from global non-profit organization, the Alliance to End Plastic Waste (Alliance).

The Nirmal Agra project plans to transform how plastic waste is managed in the iconic city. The program will help to address the issue on several fronts – by augmenting existing plastic waste collection, sorting, and processing infrastructure developing new systems, improving data capture and reporting, and introducing behavioral change program. It is a key private-public partnership effort to address plastic waste in India, which experiences one of the highest rates of plastic waste leakage in the world.

In addition to project funding, the alliance also provided support during the feasibility stage of the program, which started in 2020. The feasibility study included mapping of existing plastic waste hotspots and the formal and informal plastic waste management infrastructure in the city. Other information gathered included waste quantification and characterization and information to understand the informal waste worker sector in Agra. The findings from the feasibility study will be used to inform and implement plastic waste management infrastructure in the city.

Nicholas Kolesch, vice-president of Projects at the Alliance said, “We are excited to be able to work with all the local partners and contribute our effort and expertise to support Agra in its ambition to become a plastic waste-free city.”

“The project is also one of the Alliance’s key undertakings in India to uncover scalable plastic waste management approaches and models targeting local community ownership and operation,” he added.

Speaking about the MoU, Nikhil TikaramFunde (IAS), municipal commissioner, Agra Nagar Nigam said, “We are extremely happy to join hands with TARA, the Alliance and GoMassive for this pressing issue. This partnership will strengthen our abilities to tackle the challenge of mismanaged plastic waste, which is a big hindrance in our endeavors to make the city of Taj clean and green.”

“The reduction of plastic waste leakage in the environment is also critical to ensure resilient, sustainable cities and I am confident that this collaboration will take our work of effective plastic waste management practices to the next level,” he added.

Commenting on the partnership, Shrashtant Patara, chief executive officer, TARA said, “We are delighted to partner with Agra Nagar Nigam, the Alliance and GoMassive. Plastics are a part of our lives. As households, communities and society at large are making concerted efforts to ensure the judicious use of plastics, we need to be equally committed to ensuring that the waste generated is dealt with in a safe, clean and efficient way.

The Nirmal Agra project aims to do this, in a manner that makes business sense as well. It will redesign the plastic waste collection and processing system, using the strengths and initiative of people, to effect change that is both substantial and sustainable.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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