ASPA anti-counterfeiting, traceability and brand protection seminar to be held in Kolkata

Anti-counterfeiting and traceability solutions

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ASPA
Brand protection seminar conducted by ASPA in 2019

Celebrating World Consumer Right Day, Authentication Solutions Providers’ Association (ASPA) is conducting a Brand Protection Awareness Seminar on March 13, 2020 at The Park, Kolkata. Fighting counterfeiting is an important aspect in socio-economic development of our country, industry and consumers at large. There is a need to strengthen the authentication eco-systems in the country empowering consumers, industry and regulators at large in fighting counterfeiting. The seminar will bring together industry leaders and government representatives on the same platform to share insights of anti-counterfeiting and traceability developments and regulations in the country. Atri Bhattacharya, IAS principal secretary, Consumer affairs department, Government of West Bengal will be the chief guest for the brand protection seminar.

As counterfeit products across various sectors in India are causing losses of over INR 1 trillion every year to the government, the involvement of all stakeholders is extremely crucial in fighting this menace. The number of counterfeit cases have increased by nearly 15 per cent in the January-October period in 2019 as compared to 2018, according to a recent study by ASPA. The top ten sectors with the highest number of counterfeit cases in 2018 and 2019 were currency, liquor, food and beverages, pharmaceuticals, personal care, documents, tobacco, automotive, construction material and chemicals.

Considering these circumstances, ASPA under its campaign “Make Sure India” is creating an awareness to educate and enable brand owners, consumers, media and stakeholders towards counterfeiting and importance of authentication solutions in fighting this problem. Seminar participants will learn about the latest technologies and good business practice of authentication providers who are already protecting more than 15,000 brands globally. They will share insights of counterfeiting, anti-counterfeiting landscape and the recent regulations and solutions in fighting the fakes. ASPA’s mission is to help the brand owners eradicate the scourge of counterfeiting.

Respected and accomplished business leaders, policy makers and industry experts such as Manoj Kochar, chair-eastern region, ASPA and former president, IHMA, A. Ramkishan, deputy drugs controller (India), CDSCO, east zone, Kolkata, Ministry of Health and Family welfare, Government of India, Ankur Chaturvedi, head of international supply chain and projects, Emami, Kolkata, Shamim Alam,business manager, labels and packaging, HP,  Harish Agarwal, partner, Ernst & Young and Chander S. Jeena, secretary, ASAP will be speaking at the event.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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