Avery Dennison partners with Magic Bus Foundation

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Avery Dennison
The Avery Dennison and Magic Bus Foundation collaboration will enable first-generation adolescent learners studying in government schools to demonstrate increased perceived self-efficacy and resilience in numeracy and literacy. Photo Avery Dennison

Avery Dennison has joined hands with Magic Bus India Foundation for adolescent education program which is aimed at benefiting close to 2000 adolescents of 6th-8th grades in seven schools of Rabupura and Muradgadhi village in Greater Noida near the company’s factory in Muradgadhi. The program also includes the opening of three community learning centers in the targeted location. Through each community learning center, the project will support 180 children and help them to scale up their knowledge in numeracy and literacy.

Speaking on the occasion, Rohit Khandelwal, HR director South Asia, Avery Dennison said, “We are extremely delighted to partner with Magic Bus for such a noble initiative as it aims to make the youngsters self-sufficient, collaborative, agile, flexible and develop a mindset which is inclined towards innovation, creativity, reasoning and analytical thinking. This initiative is also in sync with the central government’s vision of ensuring the education of youngsters for a better and brighter future. We will continue to come up with such initiatives in the future as well”.

The project will enable first-generation adolescent learners studying in government schools to demonstrate increased perceived self-efficacy and resilience. It will also allow improved parental support and participation in school education through activating and strengthening school management committees (SMCs). The project will collaborate with the schools and community to address the twin domains of life skills and work readiness alongside creating an enabling environment.

Some of the benefits of the adolescent education program to the students include improved life skills, improved interest in learning, Improved employability skills that is communication, problem-solving, teamwork among others.

Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products and solutions, which are used in nearly every major industry, includepressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. The company employs approximately 36,000 employees in more than 50 countries.

Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products and solutions, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. The company employs approximately 36,000 employees in more than 50 countries.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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