Avery Dennison’s automated label stock line in Greater Noida

25th anniversary of Avery’s business in India sees significant investment

Avery Dennison
Avery Dennison's Greater Noida facility. Photo PSA

Avery Dennison headquartered in Mentor, Ohio in the United States, with reported sales in 2021 of US$ 8.4 billion (approximately Rs 66,000 crore) commenced operations of its fourth plant in India in April 2022. Operating in 50 countries with more than 35,000 employees, the company has said that the Rs 250 crore investment is part of the company’s overall strategy to reinforce its commitment to India’s growth and better serve its markets and customers.

A phased transition will take place for the facility and employees based out of the company’s Gurgaon plant over a period of time. However, the corporate office of the company continues to be in Gurgaon. We had the opportunity in the last week of July to visit the plant and to see for ourselves what the company intended when it said that it was building a highly automated label stock line.

The state-of-the-art coating and lamination machine is fed by two industrial robots while a third robot removes the finished jumbo reel of pressure-sensitive label stock for evacuation to the high-speed slitters and sheeters in the finishing section of the enormous factory. Spread over an area of 12 acres, the new state-of-the-art plant will produce technologically-advanced, pressure-sensitive materials for the labeling and packaging industry and would incorporate best practices available across Avery Dennison globally.

In April, Saurabh Agarwal, senior director and general manager, Label and Packaging Materials, South Asia for Avery Dennison said, “This move is the culmination of the customer’s increased demand, as well as potential India, holds as a region. I’m extremely pleased that this achievement has taken place in the same year Avery Dennison is celebrating 25 years of doing business in India.”

We took the opportunity for a brief conversation with Paramasivam K recently appointed as director of operations for the South Asia Region. A veteran of the global FMCG industry in the country, with an engineering and management background, Param as he is known, is expected to bring best-in-class reliability and good practices to the plant. He said, “We need to be responsive to our customers and the ultimate customers’ needs for reliable materials delivered well in time.” 

It is also apt at this time to mention Avery Dennison’s reaction to the governments decision to implement the one month old ban on single-use plastic from 1 July 2022. Saurabh Agarwal, senior director and general manager, of LPM South Asia, Avery Dennison, said in early July itself, “It is a welcome move since it supports the green initiative of curbing pollution and health hazards and leads to environmental sustainability. However, in order to make this decision a success, we would need to look at the replacement of plastic products with environmentally-friendly substitutes and more viable alternatives. Also, we would need to significantly invest in research and development and look for more innovative technologies to develop alternative products in future.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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