Avery Dennison’s automated label stock line in Greater Noida

25th anniversary of Avery’s business in India sees significant investment

Avery Dennison
Avery Dennison's Greater Noida facility. Photo PSA

Avery Dennison headquartered in Mentor, Ohio in the United States, with reported sales in 2021 of US$ 8.4 billion (approximately Rs 66,000 crore) commenced operations of its fourth plant in India in April 2022. Operating in 50 countries with more than 35,000 employees, the company has said that the Rs 250 crore investment is part of the company’s overall strategy to reinforce its commitment to India’s growth and better serve its markets and customers.

A phased transition will take place for the facility and employees based out of the company’s Gurgaon plant over a period of time. However, the corporate office of the company continues to be in Gurgaon. We had the opportunity in the last week of July to visit the plant and to see for ourselves what the company intended when it said that it was building a highly automated label stock line.

The state-of-the-art coating and lamination machine is managed by sophisticated automation for producing the finished jumbo reel of pressure-sensitive label stock and for evacuation to the high-speed slitters and sheeters in the finishing section of the enormous factory. Spread over an area of 12 acres, the new state-of-the-art plant will produce technologically-advanced, pressure-sensitive materials for the labeling and packaging industry and would incorporate best practices available across Avery Dennison globally.

In April, Saurabh Agarwal, senior director and general manager, Label and Packaging Materials, South Asia for Avery Dennison said, “This move is the culmination of the customer’s increased demand, as well as potential India, holds as a region. I’m extremely pleased that this achievement has taken place in the same year Avery Dennison is celebrating 25 years of doing business in India.”

We took the opportunity for a brief conversation with Paramasivam K recently appointed as director of operations for the South Asia Region. A veteran of the global FMCG industry in the country, with an engineering and management background, Param as he is known, is expected to bring best-in-class reliability and good practices to the plant. He said, “We need to be responsive to our customers and the ultimate customers’ needs for reliable materials delivered well in time.” 

It is also apt at this time to mention Avery Dennison’s reaction to the governments decision to implement the one month old ban on single-use plastic from 1 July 2022. Saurabh Agarwal, senior director and general manager, of LPM South Asia, Avery Dennison, said in early July itself, “It is a welcome move since it supports the green initiative of curbing pollution and health hazards and leads to environmental sustainability. However, in order to make this decision a success, we would need to look at the replacement of plastic products with environmentally-friendly substitutes and more viable alternatives. Also, we would need to significantly invest in research and development and look for more innovative technologies to develop alternative products in future.”

This article has been slightly modified by the author on 22 August 2022.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are grown similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans and to inspire and mobilize our editorial and advertising teams!

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1


Subscribe to our Newsletter


Please enter your comment!
Please enter your name here