Avery’s new partners

X-Rite and Prati

March 2, 2015

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Avery Dennison has joined hands with X-Rite and Prati to showcase the latest trends and innovations in the printing industry through its knowledge centre, Avery Dennison Knowledge Centre (ADKC). Avery Dennison introduced the new Prati slitter inspection
machine, Sun Classic, at its ADKC in Bengaluru in November 2014, along with the new X-Rite spectrodensitometer.

“At ADKC, the purpose of constantly bringing in new equipment and product is not simply to promote them. They are educational tools that we use to demonstrate the most advanced technologies involved in label printing,” says Anil Sharma, vice president and managing director for South Asia and Sub Saharan Africa at the Avery Dennison Materials Group.

ADKC provides a programme for converting partners to send their employees to receive training on label printing. Participants also learn about the common issues faced by converters. To date, more than 80 converting partners have visited ADKC and have attended the programme.

In addition, based on customer requests, ADKC offers customized programmes, helping customers address their own issues from the production floor. Eight such programmes were conducted in 2014. ADKC also works closely with the Label Manufacturers Association of India (LMAI)to empower young graduates from technical and printing institutes through a special training programme. The five weeks programme enables students to upgrade their technical skills and credentials with professional certification.

“We piloted a training programme along with the Label Manufacturers Association of India (LMAI) and trained five students from various institutes, and LMAI helped them find employmen twithin the industry,” says Sharma, managing director, South Asia and Sub Saharan Africa, Avery Dennison. Avery Training Centre’s next challenge is to train 75 to 100 students in the next 12 to 18 months. “We will give our best to make this happen and we should probably have a batch in December 2014. Hopefully we should be able to make
2015 a more regular and routine year. So, we are moving on track and LMAI is the thought leader and support behind this endeavour,” says Sharma.

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