McDowell Label, Texas, USA, were not only winners in the Heat-shrink TD Sleeve category, but also as the ‘Best in Show’ for their labels on containers for Cellucor’s special 10th anniversary limited edition of C4 Dynasty pre-workout energy supplement.
McDowell Label, Texas, USA, were not only winners in the Heat-shrink TD Sleeve category, but also as the ‘Best in Show’ for their labels on containers for Cellucor’s special 10th anniversary limited edition of C4 Dynasty pre-workout energy supplement.

Entries for the 2020 AWA International Sleeve Label Awards were received and judged just before the onset of the COVID-19 pandemic, but announcement of the winners was delayed, taking place recently during the AWAVirtual International Sleeve Label Conference & Exhibition 2020 on 16 & 17 November 2020.

Heat-shrink sleeve labeling applications dominated the large number of entries received – a reflection of the technology’s current popularity in the packaging market. Judges Seamus Lafferty, president, Accraply; Rolf Montag, product manager Narrow Web for Siegwerk; and AWA’s vice president, William Llewellyn combined their broad in-depth industry expertise to select the winners – sleeving applications that demonstrated not only technology perfection and outstanding design, but also use of today’s leading-edge print enhancements.

Best in Show

McDowell Label, Texas, USA, were not only winners in the Heat-shrink TD Sleeve category, but also as the ‘Best in Show’ for their labels on containers for Cellucor’s special 10th anniversary limited edition of C4 Dynasty pre-workout energy supplement. With a complex, highly-recognizable brand design and production excellence, the sleeve featured no less than ten colors, combination coatings, crisp-dot screen work, and two types of advanced holographic foiling.

The sleeve label award for an Environmental Contribution to Sustainable Packaging is Sleever International, PET-bottled San Pellegrino Essenza waters.

Environmental Contribution Award

The sleeve label award for an Environmental Contribution to Sustainable Packaging is Sleever International, PET-bottled San Pellegrino Essenza waters.
The sleeve label award for an Environmental Contribution to Sustainable Packaging is Sleever International, PET-bottled San Pellegrino Essenza waters.

Earning the sleeve label award for an Environmental Contribution to Sustainable Packaging is Sleever International, for their first commercial application for their LDPET food-grade sleeve films, which are labeling PET-bottled San Pellegrino Essenza waters. The films’ transparency and premium printability are coupled with full compatibility with the clear PET recycling process – and the option to create food-grade R-PET – and fully-approved by major international recycling associations. The judges considered this a worthy forward step in sleeve labeling’s environmental capabilities.

Certificates of Merit

The judges also awarded two Certificates of Merit in the Heat-shrink TD Sleeve category. Masterpress of Poland earned their certificate for hybrid-printed luxurious Formula One racing ‘Grand Prix Limited Edition’ bottle labels on Stock Prestige Vodka which, appropriately, featured a top-to-bottom soft-touch rubber-tire surface effect.

Masterpress of Poland earned their certificate for hybrid-printed luxurious Formula One racing ‘Grand Prix Limited Edition’ bottle labels on Stock Prestige Vodka
A Certificate of Merit was awarded Fast Track Packaging of Guelph, Canada, for Heat-shrink TD Sleeves on cans of Impériale Choco Noisette stout

Choco Noisetteweb600
The sleeve label award for an Environmental Contribution to Sustainable Packaging is Sleever International, for their first commercial application for their LDPET food-grade sleeve films, which are labeling PET-bottled San Pellegrino Essenza waters. The films’ transparency and premium printability are coupled with full compatibility with the clear PET recycling process – and the option to create food-grade R-PET
Masterpress of Poland earned their certificate for hybrid-printed luxurious Formula One racing ‘Grand Prix Limited Edition’ bottle labels on Stock Prestige Vodka
Masterpress of Poland earned their certificate for hybrid-printed luxurious Formula One racing ‘Grand Prix Limited Edition’ bottle labels on Stock Prestige Vodka

Also recognized with a Certificate of Merit were Fast Track Packaging of Guelph, Canada, for Heat-shrink TD Sleeves on cans of Impériale Choco Noisette stout, which cleverly and cost-effectively delivered a premium, tactile metallic finish without metallic inks.

Announcing the winners during the AWAVirtual conference, Corey Reardon – President and CEO of AWA Alexander Watson Associates – underlined the fact that these annual AWA-sponsored awards, now in their sixth year, continue to deliver ‘exceptional examples of what shrink sleeve technology has achieved today.’

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

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– Naresh Khanna (25 October 2023)

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