Bobst’s strategic investment in Cito-System

To drive innovation in tooling and packaging production

Bobst and Cito-Systems announce strategic partnership
Bobst and Cito-Systems announce strategic partnership

On 8 April 2020, Bobst acquired a majority participation of 51% in Cito-System, while the management of Cito-System retains 49% in the company. Cito-System will continue to be run under the same management with its existing globally-recognized branding and agent network. The company is well known for providing a multiple of components for the converting and die-making industries with expertise in paper, cardboard, and corrugated board. The company’s consumables and services are marketed under the brand Cito-System.

In a world where agility and sustainability are the most critical elements for packaging production, Bobst recognizes the strategic role played by tooling. Our partnership with Cito-System will optimize the entire packaging chain in terms of innovation and standardization,” said Julien Laran, head of Bobst’s Business Unit Services. “Together, we can help optimizing and transforming a very fragmented industry, ensuring that die-makers can manufacture and distribute the best possible tooling for an agile packaging production which provides converters with a significant competitive advantage.”

Production performance and quality is made by high-tech machines in combination with perfect tools and processes. Now Bobst and Cito-System, leading suppliers in the packaging and tooling industries, are working hand in hand. Combining the two companies’ innovation expertise we can improve performance and quality for the benefit of our customers. I am happy about the new situation because this joint venture makes Cito-System a stronger partner for our customers’ success”, said Jürgen Mariën, managing director of Cito-System.

Bobst has recognized the growing importance driving the future of the packaging world by integrating all the key components contributing to packaging production. Tooling matters and over the years Bobst has developed a range of tooling innovations. In 2017, Bobst acquired a majority participation in Boxplan. Boxplan offers a large number of die-cutting innovations to the packaging industry, including the Hybridsetter, the ultimate equipment for production of dynamic stripping forms for die-cutters. In 2018, Bobst established the Bobst Certification Program to support die-makers at the local level to deliver the best possible tooling for Bobst machines.

The partnership with Cito-System is a new and crucial piece of the puzzle. While we have significant expertise in tooling, we want our partners to faster develop and promote die-making components in the market,” said Raphaël Indermühle, head of Sales & Marketing of Bobst’s Business Unit Services. “Cito-System is one of the leading suppliers in this field. Now, with Bobst, our Certification Program, Boxplan, and Cito-System, we are fully equipped to drive innovation and standardization further, and help pioneer the future of tooling and packaging production.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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