The Brückner Group has made long-term competitiveness the key focus of its strategic development. With the acquisition of the Hennecke Group, targeted expansion of its global innovation structures, and the establishment of central corporate services, the international Group is consolidating its portfolio, innovative power, and operational excellence. The ultimate aim is to further expand its own market leadership in global niche markets and create the conditions for sustainable growth.
“Our objective is to view growth not in isolation, but as part of a holistic strategic approach. By systematically bringing together a wide range of technologies, a high speed of innovation, and organizational excellence, we’re creating conditions that will allow us to continue supporting our customers worldwide with forward-looking solutions and maintain our position as a market leader over the long term,” says Angela Strigl, CFO of the the Brückner Group.
Strategic diversification in German mechanical engineering
With the acquisition of Hennecke, the Brückner Group is systematically expanding its portfolio to include key technologies in the processing of polyurethane (PUR) and thus consolidating its material and technology expertise. System solutions for reactive plastics not only open up new areas of application and markets beyond the company’s core business activities, but also complement the existing range of services to include worldleading system and process expertise. At the same time, the acquisition fits into a broader industry trend: Technological specialization, diversification, and industrial consolidation are increasingly important in the international field of mechanical and plant engineering.
“The acquisition of a leading PUR specialist with more than 2,600 machines in use around the world by another German machine manufacturer is a signal that we very deliberately want to send. The acquisition reflects our global, industrial entrepreneurship and our long-term prospects as a German family business.” Axel Von Weidersperg, CEO of the Brückner Group.
With the acquisition of Hennecke, the Brückner Group is adding another 650 employees to its existing 2,700 in 12 countries and more than 150 million Euros to its annual sales of over 1.2 billion Euros.
Planned measures include—Opening a new customer innovation center in Thailand in 2026; Kicking off expansion of the branch in Suzhou, China, in 2027; and expanding the technology center at the headquarters in Siegsdorf starting in 2029.
Market-Driven Innovation
In addition to expanding its portfolio, the Brückner Group is also consistently aligning its innovation work with the requirements of global markets and regional customer needs, with a particular focus on global expansion of the Customer Innovation Centers (CIC). These centers allow us to develop innovations in collaboration with customers as well as implement specific applications in short development cycles. By continuously investing in technology, locations, and employee expertise, the Brückner Group is consolidating its ability to innovate in strategically important regions.
“As a central component of our innovation strategy, our Customer Innovation Centers unite customers, technology, and applications and allow us to transform regional requirements into global solutions early on,” said Jens Grunewald, head of group strategy in the Brückner Group.
Central corporate services for efficiency and excellence
In order to ensure international growth on an organizational level, the Brückner Group is also introducing uniform standards and processes throughout the group. By spinning off Brückner corporate services, the group is consolidating central functions and establishing a high-performance service platform for the organization as a whole. The aim is to increase efficiency, quality, and speed in administrative areas and, at the same time, align the operational companies more closely with their markets, customers, and technologies, with digital, integrated processes forming the framework for scalability and transparency in a globally oriented Group.
A long-term overarching strategy
By combining strategic diversification, market-driven innovation, and operational excellence, the Brückner Group is pursuing a clear course with a long-term focus and therefore positioning itself as a resilient, globally competitive supplier of high-tech solutions in the field of mechanical and plant engineering – with a strong industrial foundation and a forward-looking technology portfolio.
