DowDuPont announces brand names

Merger – Creation – Separation

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DowDuPont has announced the corporate brand names that each of its divisions plans to assume once they are separated as independent companies as intended. While certain product names will change at separation, many products within each intended company will continue be sold under their current, widely known brand names.

The intended agriculture company, headquartered in Wilmington, Delaware, will assume the name Corteva Agriscience, which is based on a combination of words meaning ‘heart’
and ‘nature.’ The Materials Science Division will be called Dow, and will retain the Dow diamond as its brand, building on the company’s globally recognized 121-year history. The Specialty Products Division is to become the new DuPont, carrying forward a 215-year legacy. As announced earlier this month, Materials Science is anticipated to separate by the end of the first quarter of 2019, and Agriculture and Specialty Products are expected to separate by 1 June 2019.

Ed Breen, chief executive officer of DowDuPont, said, “Our selection of these company names is a major milestone in the process of creating three, strong independent companies, and each name reflects the unique strengths and value proposition of the
company it will represent. As we move forward, a critical part of our work will be to build and strengthen the global corporate brands that express the commitment we are making to our customers, employees, investors, and all of our stakeholders, to grow value through innovation.”

Andrew Liveris, executive chairman of DowDuPont said, “The Dow and DuPont teams have made incredible progress in six short months and today’s announcement is another demonstration of the unprecedented value creation potential of this historic merge and spin transaction. We are squarely focused on unlocking enhanced cost and growth synergies, delivering on our growth investments and innovation pipeline, and separating into three industry-leading companies on the accelerated timelines we recently announced.”

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