Vicco Labs is a 70-year old company that provides a combination of natural, organic and ayurvedic personal care products from toothpastes to body lotions. Its ayurvedic toothpaste was created using 20 rare medicinal herbs and turmeric skin cream is revered globally. Realizing that its customers respect it for its nurturing, protecting and rejuvenating medicinal products and remedies, the company is among the first to adopt recyclable packaging. Customers for personal care products are given to nature cures and perhaps the consumer segment that is most worried about the use of microplastics and harmful chemicals in products as well their packaging.
Vicco has adopted EPL’s Platina range of recyclable tubes for several of its most well natural face cream products – its aloe and turmeric face cream, its WSO face cream, its turmeric face wash, and its turmeric with sandalwood oil cream. A leader in the development of herbal and organic personal care products, the company clearly wants to lead on the use of sustainable packaging – an important consideration for its customers in more than 40 countries globally. Apart from the barrier properties and shelf life required by these products, the packaging must score in terms of its functionality and shelf impact.