Vicco ayurvedic personal care products go for recyclable packaging

Natural and organic products work well with recyclable packaging

343
Vicco
Vicco has adopted EPL’s Platina range of recyclable tubes for several of its most well natural face cream products

Vicco Labs is a 70-year old company that provides a combination of natural, organic and ayurvedic personal care products from toothpastes to body lotions. Its ayurvedic toothpaste was created using 20 rare medicinal herbs and turmeric skin cream is revered globally. Realizing that its customers respect it for its nurturing, protecting and rejuvenating medicinal products and remedies, the company is among the first to adopt recyclable packaging. Customers for personal care products are given to nature cures and perhaps the consumer segment that is most worried about the use of microplastics and harmful chemicals in products as well their packaging.

Vicco has adopted EPL’s Platina range of recyclable tubes for several of its most well natural face cream products – its aloe and turmeric face cream, its WSO face cream, its turmeric face wash, and its turmeric with sandalwood oil cream. A leader in the development of herbal and organic personal care products, the company clearly wants to lead on the use of sustainable packaging – an important consideration for its customers in more than 40 countries globally. Apart from the barrier properties and shelf life required by these products, the packaging must score in terms of its functionality and shelf impact.  

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

As 2023 begins and FY 23-24 unfolds, will you support us?

What lies in store for the packaging industry in India and South Asia this coming year? Inflation, disruption of supply chains or environmental regulation? Or the resumption of high rural demand, continued investment and industry consolidation? Whatever happens, Packaging South Asia will be there, providing clarity and independent technical and business information in India and South Asia and around the world. We are a compact Indian organization bringing a window of fair and rigorous technical and business information that the industry can access this year and beyond. Please support us with your advertising and subscriptions, to keep us going and growing.

Thank you.

Previous articleHappy Brush expands its range of vegan toothpaste with recyclable tubes
Next articlePT Polyplex installs Expert K5 3650 from Bobst
Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.

LEAVE A REPLY

Please enter your comment!
Please enter your name here