Vicco Labs is a 70-year old company that provides a combination of natural, organic and ayurvedic personal care products from toothpastes to body lotions. Its ayurvedic toothpaste was created using 20 rare medicinal herbs and turmeric skin cream is revered globally. Realizing that its customers respect it for its nurturing, protecting and rejuvenating medicinal products and remedies, the company is among the first to adopt recyclable packaging. Customers for personal care products are given to nature cures and perhaps the consumer segment that is most worried about the use of microplastics and harmful chemicals in products as well their packaging.
Vicco has adopted EPL’s Platina range of recyclable tubes for several of its most well natural face cream products – its aloe and turmeric face cream, its WSO face cream, its turmeric face wash, and its turmeric with sandalwood oil cream. A leader in the development of herbal and organic personal care products, the company clearly wants to lead on the use of sustainable packaging – an important consideration for its customers in more than 40 countries globally. Apart from the barrier properties and shelf life required by these products, the packaging must score in terms of its functionality and shelf impact.
The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.
A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has
demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.
As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.
The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.
Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.
In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what
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