FDA’s proposal

Nutrition label regulation update

For the first time in nearly 20 years, the FDA is proposing a revision of the Nutrition and Supplement Facts Labels, giving manufacturers and brand owners an opportunity to educate consumers and refresh and grow their brands

Bruce Levinson, vice president, client engagement, SGK, a division of Matthews Internati- onal presented‘ How To Turn The Nutrition Facts Panel Update Into Your Competitive Advantage’ at the FMI Private Brands Summit, colocated with FMI Connect on 10 June 2015 in Chicago.

For the first time in nearly 20 years, the FDA is proposing a revision of the Nutrition and Supplement Facts Labels, giving manufacturers and brand owners an opportunity toeducate consumers and refresh and grow their brands. The revision of the Nutrition andSupplement Facts Labels, expected to be finalized by early 2016, is being driven by consumers’ desire for clearer, more informative labeling on packaging. The more transparent labels may include more prominent calorie counts, updated serving sizes, and a disclosure on added sugars. The FDA is currently reviewing comments and will finalize the regulation in the coming months.

Levinson addressed what the nutrition label update will mean for brands as well as outlined six steps food and beverage companies should be taking right now to turn the update into a competitive advantage. “The pending changes to the FDA food labelling regulations will re-balance the competitive context, presenting an enormous opportunity for brands,” said Levinson. “Smart companies are already reconsidering their own labeling philosophies and communications habits to better address consumer desire for honest and clear nutrition information – in advance of the pending government regulations.”

“SGK’s advice is for brands to get ‘out in front of’ the FDA’s impending regulation and view it as a comprehensive undertaking, not merely a template for marketing communication. The proposed regulation isn’t the sole purview of regulatory or packaging design departments. It is an ecosystem-wide event that will carry implications and trade-offs for brand, design, purchasing, printers, agencies, retailers and, of course, shoppers and consumers,” added Levinson.

“The proposed nutrition label regulation update presents an enormous opportunity for a brand to separate itself from the pack. The brands that update their labels with shoppers in mind will win new customers and build stronger relationships with the ones they already
have. Proactively think beyond the regulation. Successful brands don’t mistake regulations for marketing plans or messaging strategies. Instead, regulations are merely a springboard toward clarity, transparency and a more profitable relationship for both the consumer and the brand. Winners will think beyond the label – the more prepared brands have a better chance of driving brand performance and of being winners,” concluded Levinson.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now
unnamed 1


Subscribe to our Newsletter

As 2023 begins and FY 23-24 unfolds, will you support us?

What lies in store for the packaging industry in India and South Asia this coming year? Inflation, disruption of supply chains or environmental regulation? Or the resumption of high rural demand, continued investment and industry consolidation? Whatever happens, Packaging South Asia will be there, providing clarity and independent technical and business information in India and South Asia and around the world. We are a compact Indian organization bringing a window of fair and rigorous technical and business information that the industry can access this year and beyond. Please support us with your advertising and subscriptions, to keep us going and growing.

Thank you.


Please enter your comment!
Please enter your name here