HB Fuller joins 4evergreen alliance

A commitment to increase circularity and sustainability in packaging

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HB Fuller
HB Fuller joins 4evergreen alliance. Photo HB Fuller

HB Fuller, a leading global adhesives provider, announced that they have recently joined the 4evergreen alliance, a cross-industry alliance hosted by the Confederation of European Paper Industries (Cepi) to improve the circularity of fiber-based packaging.

The initiative brings together a diverse network of around 90 organizations and stakeholders throughout the packaging value chain­ to push for innovation throughout the sector and develop robust, fact-based guidelines for the future of fiber-based packaging. The goal of the alliance is to raise the overall recycling rate of fiber-based packaging to 90% by 2030 and contribute to a climate-neutral and sustainable society.

HB Fuller Global Sustainability manager Elizabeth Staab says, “This is both an exciting and challenging period for the packaging industry. Collaboration throughout the supply chain is vital if we are to achieve changes that improve the world for this generation of consumers and beyond. Sustainability is a core pillar of our business strategy at HB Fuller, and we are joining the 4evergreen Alliance to expand collaboration with a variety of companies. We must ensure that we continue to invest in research and development projects that will deliver the scientist-designed adhesive products with the tailored high performance and low environmental impact needed to answer the challenges facing the fiber-based packaging industry both today and in the coming decades.”

A commitment to innovation and sustainability drives HB Fuller to prioritize technologies that fulfil increasing regulatory needs and consumer environmental awareness. In this case, adhesives are a very small, and often unseen, part of the final item of fiber-based packaging. And yet they are a key performance enabler. Fiber-based packaging is made of fibers that can have several lives by being kept in the recycling loop. During the life of that packaging, the adhesive maintains pack and brand integrity throughout the supply chain. Last, once it is discarded by the consumer into the correct recycling stream, adhesives continue to perform by ensuring the fibers can be recycled into new board and packaging of stickies.

One recent example is the Sesame sustainable fiber-based eCommerce opening tear tape. Unlike the standard plastic technology on the market, the global, patent-pending, tear tape adds fiber to the recycling stream. This solution is over 80% bio-based and utilizes a substrate that is responsibly and sustainably sourced, certified by PEFC (The Program for the Endorsement of Forest Certification). The product prioritizes sustainability while maintaining an excellent consumer “unboxing experience” of everyday packages.

HB Fuller palletizing adhesives are another example. They enable Consumer Packaged Goods (CPG) manufacturers to design products with a waste-out approach, dematerializing the pallet packaging used throughout the supply chain, such as trays, slip sheets and stretch wraparound pallets that use polyethylene plastic, a material that is not recyclable in some parts of the world. Thus, when applied to the top of finished goods packaging, HB Fuller adhesives grip corrugated cases, bags and shrink-wrapped bottles into place and prevent pallet loads from shifting during transit – reducing the need to use plastic stretch wrap for pallet stability.

Staab continues, “Being more sustainable can mean different things to different people. It could mean easy to recycle. Or have a low carbon footprint. Or designed using circular economy principles. But most likely, it will be a combination of all these, in addition to complying with current and possible future regulations. The environmental challenges facing the world and the subsequent demand for low environmental impact products needs a multi-faceted and collaborative approach. There simply isn’t just one solution or one company with all the answers.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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