Heidelberg Primefire 106 at drupa 2016

For many years, the drupa stage was dominated by Heidelberg. Then the world changed and the company lost its place at the centre of the print universe. It has been shaken and stirred over the past three years by CEO Gerold Linzbach, who was brought in to essentially restructure and bring the company back to health. Linzbach’s ideas which he says are based on close listening to Heidelberg employees and customers, seem to be working although in fairness, some of the stern measures to slim down the company were initiated even before he took over. Now on the eve of drupa 2016 in May, Heidelberg has conjured up a rocking strategy and is ready to once again leverage the industry’s main event for its journey of regeneration and transformation The new smart strategy of Heidelberg is based on modest expectations for the sheetfed offset press market which the company expects will remain flat globally with some shift within the markets to Asia and perhaps Africa and Latin America. The past year saw an increase in…

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