HP
Request Customer Delivery Inspection (CDI) in case of suspicion of counterfeit products

HP India recently announced the results of its Anti-Counterfeiting and Fraud (ACF) Program, which is aimed at creating awareness on the scale and severity of the fraudulent printing supplies market in India. The HP ACF program helps combat the production, distribution, and sale of counterfeit ink and toner printing supplies in the region. With the global pandemic resulting in a lockdown, counterfeiters had moved focus to online platforms. During this period, the HP ACF team kept vigil on ePurchases and this online surveillance resulted in the identification of websites dealing in counterfeit goods. The HP ACF program shared the details with relevant authorities, and as a result more than 10,000 online websites selling counterfeits were identified and de-listed.

HP regularly conducts audits and cooperates with law enforcement agencies to conduct raids to reduce counterfeits in the supply chain to protect customers and businesses. As a result of this co-operation, counterfeit goods worth USD 6 million (~INR 45 cr) were seized by the respective authorities between November 2019 and July 2020. Of note was a single raid on a syndicate in Mumbai, where seizures in excess of USD 3 million (~INR 22.5 cr) were made. The authorities also made a total of 78 raids during this period, which resulted in 68 arrests.

The HP ACF program also works closely with eCommerce platforms such as Amazon, Flipkart, Paytm, and Shopclues to only allow authorized partners to sell genuine products. This process helps reduce the risk of customers and partners unintentionally purchasing counterfeit ink and toner supplies as they work, learn, and earn from home and remote locations.

Counterfeit ink and toner print supplies pose a serious threat to consumers and businesses alike. The use of unlawful counterfeit supplies can result in printer damage, malfunctions, and printer hardware warranties becoming void. More importantly, it can result in lost revenue and unnecessary downtime for consumers and businesses that many cannot afford. Apart from assisting the authorities in seizing the non-genuine goods, HP also invests heavily on security features for its ink and toner supplies on its cartridge packaging to indicate if the contents are legitimate. It delivers added value to consumers, business customers and partners to ensure security, reputation protection and seamless operations.

Aside from enforcement and raids, large and medium-sized HP customers can request a Customer Delivery Inspection (CDI), a unique protection service if they suspect the presence of counterfeit products in their delivery. Consumers can also report the incident of counterfeiting online on the HP website. HP proactively protects channel partners and customers from unauthorized printing supplies through the Channel Partner Protection Audits (CPPA). Customers who source their supplies from CPPA certified partners are assured about the authenticity of their ink and toner print supplies.

Through the ACF program, HP aims to protect businesses from the problems that can result
from counterfeit supplies. Some simple guidelines to follow to help ensure the purchase of Original HP Supplies with confidence are to be wary of dubious sales methods such as bulk sales on online auction sites and dramatically reduced prices; buying only from authorized HP sales partners to avoid falling victim to counterfeiting and explicitly asking for Original HP products when purchasing or tendering.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

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– Naresh Khanna (25 October 2023)

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