Invisible innovation wins solid Gold in De Gouden Noot

30th edition of the packaging innovation contest a grand success

De Gouden Noot
Silver: O-I Expressions

The award ceremony for the 30th edition of the packaging innovation contest De Gouden Noot took place on 8 October 2020 and was streamed live from the A’DAM Tower. During this phenomenal evening, presented by Francesca Vanthielen, the solid Gold and its runners up Silver and Bronze were awarded in the packaging innovation contest. The honor for De Gouden Noot 2020 went to FiliGrade with its ‘digital codes for recycling’ (gold), followed by O-I with Expressions (silver) and Eurotrol with their CueSee Ringe (bronze).

De Gouden Noot (“The Golden Walnut”) is a competitive packaging contest organized by NVC Netherlands Packaging Centre and stimulates holistic innovation in packaging products and packaging. The Golden Walnut is a symbol of sustainable, effective and innovative packaging. All entries in the contest are judged for their overall innovativeness.

FiliGrade won the gold award for its digital coding application. This innovation claims a breakthrough in solving the environmental problems that have arisen in recent years with the large-scale use of plastic packaging. Packaging is the temporary integration of an external function and a product to enable the use of the product. This function is repeated three hundred thousand times every second and packaging in plastic is a large part of this. FiliGrade’s innovation makes it possible to uniquely code individual packs and, on the basis of the information thus generated, to drastically improve the Collect-Control (collection) and Backend (conversion of emptied packs into materials for new applications) of packaging.

O-I won the silver award for its glass expressions. This innovation brings the world of creativity, personalized design and smaller series into the field of glass packaging. Digitally printed and embossed beautiful glass bottles are a source of inspiration for many consumer markets worldwide – and thus for the jury of De Gouden Noot 2020.

Eurotrol won the bronze award for their CueSee Ringe. With the gold standard of the glass ampoule as a starting point, this innovation claims to significantly increased ease of use, safety and flexibility in many high-quality applications. The geometry of the bottom of the ampoule has been redesigned in combination with a special ring to locally weaken the glass for controlled breaking of the ampoule. Any glass fragments are filtered out with a highly innovative polyester woven material. The ampoule is held securely in the holder without breakage and leakage. This has been combined with elegant design and compliance with the most stringent laws and regulations worldwide.


The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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