Oystar and Hassia Packaging

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with over 2500 employees and annual revenue of approximately US$ 436 million (approximately INR 2
Operating in 8 countries, with over 2500 employees and annual revenue of approximately US$ 436 million (approximately INR 2,200 crore), the Oystar Group has built a strong reputation for delivering advanced and integrated packaging solutions for a wide range of industries, enabling clients to focus on their core competencies. Oystar has extensive know-how in the key areas of dairy products, foodstuffs, pharmaceuticals and cosmetics. The group has over 17 manufacturing companies spread over 8 countries and four continents. Hassia Packaging, the wholly owned Indian subsidiary of the global Oystar group based in Karlsruhe, Germany was started in 1997 at Sanaswadi in Pune.
Realm of expertise
Hassia Packaging PL is an integrated solution provider offering an extensive range of end to end, customised packaging solutions in primary packaging. Hassia specialises in automating packaging of food and other products in pouches, jars and cans, catering to the needs of a diverse group of industries including dairy, malted food, health drinks, snack food, tea, coffee, sugar, salt, detergent and agrochemical industries in India, the Gulf countries, Africa, South-East Asia, Australia and New Zealand. Its’ packaging solutions are designed for products ranging from 10 grams to 10 kilograms.

Hassia already enjoys the largest market share in the dairy, detergent and rice segments in India with a customer base that includes FMCG majors like Hindustan Unilever, Proctor and Gamble, Cadbury India, and Tata Tea. Hassia Packaging’s core competence lies in application expertise — creating customer specific solutions, either based on standard machines, or on customised machines and complete lines. The same set of strengths have enabled them to redefine speeds and filling accuracy in several applications setting new benchmarks for the industry. The result is customised and flexible solutions for each customer, providing them with significant competitive advantages in the global marketplace. Moreover, Hassia Packaging is a paperless company that uses ERP and 3D design software. The company has met with exceptional business success posting record top and bottom line numbers since inception.

Products and technology
Hassia is globally acknowledged for its innovation, with close to 10% of its revenue being invested in research and technology. The company produces vertical form fill and seal machines (pouch packing) with both intermittent and continuous technology, rotary and linear jar indexers, volumetric cup fillers, volumetric auger fillers, belt weighers, linear vibratory weighing machines, net scales and screw weighers.

Quality and customer focus is evident in design, manufacturing, testing, delivery and installation. The company is committed to professional growth of its teammates through a teaching and learning culture that educates and challenges them to be the very best in their field and to understand the dynamics of the marketplace and customer base.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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