VerifyMe to provide 2 million secure labels to protect PPE equipment

Initial order for VeriPas shipping labels announced on 8 February

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United Nations Covid-19 response. Illustration via Unsplash|VerifyMe
United Nations Covid-19 response. Illustration via Unsplash

Mobileidworld (www.mobileidworld.com) reports that product tracking and brand protection specialist VerifyMe has received an initial purchase order for 2 million VeriPAS shipping labels to protect PPE equipment. The order is the first to be realized through VerifyMe’s strategic partnership with Renavotio, announced on 8 February 2021.

The first batch of labels will be used to ship 2 million boxes of surgical gloves, with VerifyMe noting that doctors need the gloves to help fight the Covid-19 pandemic. Therefore, it is vital that the gloves reach their intended destination and that the gloves’ integrity is not compromised while they are en route. The Department of Homeland Security has already seized more than 11 million counterfeit 3M N95 masks, making counterfeit Personal Protective Equipment (PPE) one of the more significant pandemic-related problems facing public health officials.

VerifyMe is trying to address the issue with pre-printed anti-counterfeiting labels. The custom labels are embedded with invisible codes that employees can scan with a smartphone to make sure that the box has not been tampered with and that the goods inside it are authentic. A recent web demonstration of the technology showed that it is unique and simple for the reproduction of secure and trackable labels and packaging with digital or traditional printing processes.

“Our recent partnering with VerifyMe has opened up the overseas PPE market to us again,” said Renavotio CEO Billy Robinson. “The VerifyMe technology will help prevent any PPE products we are involved with from having any potential financial and legal issues.”

“The short time from signing our strategic partnership to receiving their first purchase order demonstrates the urgent need in the marketplace to combat rampant counterfeiting in PPE,” added VerifyMe president and CEO Patrick White. “We believe this initial order will lead to additional opportunities with Renavotio in regards to anti-counterfeit, track and trace, and brand protection solutions for PPE.”

The news comes a few months after VerifyMe formed a similar strategic partnership with Techind, which handles products in the highly sensitive pharmaceutical industry. That partnership also seeks to ensure that medical providers are not using counterfeit goods.

VerifyMe supports Smart Packaging Solutions for India and South Asia Virtual Congress on 19 March

VerifyMe has also recently joined the AIPIA-IPPStar jointly organized Smart Packaging Solutions for India and South Asia Virtual Congress on 19 March 2021. The virtual congress on active and intelligent packaging solutions for food, pharma, and the health industry will discuss supply chain digitization, brand protection, and authentication, the role of digital in sustainability and customer engagement. The event is supported by the Authentication Solutions Providers Association. Sponsors include Aptar, Avery Dennison, Fasiculus, Systech, and VerifyMe.

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Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.

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