Amazon uses AR to bring your Halloween pumpkin to life!

Environment-saving initiatives

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Amazon
Using Amazon's augmented reality (AR) app, consumers can scan the QR code with their smartphone camera to see their customized pumpkin drawing come to life. Photo - AIPIA

Keeping up the Halloween theme, Amazon USA has got in on the act with limited-edition boxes meant to engage consumers while bringing attention to its environment-saving initiatives. The boxes feature a large white pumpkin on the side that consumers can draw on. Then, using Amazon’s augmented reality (AR) app, consumers…

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