ITC’s food plant will manufacture products for the atta brand Aashirvaad, Sunfeast biscuits, and YiPPee noodles

Indian conglomerate (ITC) recently announced an investment of Rs 1,500 crore in Madhya Pradesh to set up an integrated food manufacturing and logistics facility and a sustainable packaging products manufacturing facility at Sehore. The company said the two projects will be spread over an area of nearly 57 acres and will give a boost to agricultural and manufacturing sectors in the state.

The two projects, when complete, would entail a total investment outlay of Rs 1,500 crore which will support livelihoods across sustainable value chains. Chief Minister Shivraj Singh Chouhan, while announcing the projects said, “Bhumi Pujan has been done for two factories in Badiyakhedi. The new plants will act as a pillar of economic growth enabling employment for around five thousand of the state’s citizens.” Badiyakhedi is in Sehore district.

“We aspire that the produce of our farmers should yield the right price, and employment growth is too rare an opportunity. There are limitations to farming, such as the capacity of the land, and not many generations can sustain it alone. There should be avenues other than farming. The Madhya Pradesh government is trying its best to bring in more investments,” Chouhan said at the foundation laying event.

Moneycontrol reported that ITC’s food plant will manufacture products for the atta brand Aashirvaad, Sunfeast biscuits, and YiPPee noodles. The molded fiber products facility, on the other hand, is expected to be a pioneer in sustainable packaging and contribute to plastic substitution in areas such as packaging for electronic items, FMCG, and the food and beverage sector.

The company in a press release said the facility at Sehore is poised to add value to the state’s manufacturing sector and support inclusive agri-value chains. “ITC believes the food processing sector, being at the intersection of agriculture, industry, and services, can make a multi-dimensional contribution to the state’s economy by enhancing the competitiveness of the food value chain.”

ITC chairman Sanjiv Puri said, “In line with our commitment to contribute to the socio-economic development of the state, we are now investing in two world-class facilities including the integrated food manufacturing and logistics facility and the sustainable packaging products manufacturing facility at Sehore. This facility will also be a landmark in sustainability with the unit being designed to IGBC green building platinum standards.”

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial — for advertisement and for subscriptions

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1


Subscribe to our Newsletter


Please enter your comment!
Please enter your name here