Extending its commitment towards the health and well-being of consumers, Dabur India has launched its Réal Wellnezz brand with Jamun juice in Tetra Pak paper-based cartons. Réal Wellnezz Jamun is aimed at improving the wellness quotient of consumers who seek an active lifestyle and are prone to health risks. The new Real Wellnezz Jamun juice with 100% juice content will provide a convenient yet healthy beverage option for the daily
nutritional needs of modern consumers
Dabur India marketing head-foods Sanjay Singal said, “Today’s health conscious consumers prefer healthier beverage options. We have been witnessing an increase in consumer demand for a variety of juice flavours including traditional ones such as coconut, Aampanna. Réal Wellnezz juice is 100% juice content which has the goodness of the fruit and makes it a pure offering in a ready to drink format for consumers who seek an active and healthy lifestyle. The modern and convenient Tetra Pak packaging also gives consumers the comfort of enjoying Jamun juice all year round and not just in summers.”
“Jamun is considered to possess many health benefits. With today’s busy and sedentary lifestyle, people are more prone to various health conditions. Jamun contains antioxidants and Vitamin C with anti-inflammatory properties and anti-microbial properties. Jamun helps to counter health issues and improves the overall digestive system,” according to nutritionist Priyanka Rohtagi. Kandarp Singh, managing director, Tetra Pak South Asia Markets said, “We are happy to build on our partnership with Dabur for its new Wellnezz range. We ensure our packaging solutions offer convenience and a superior drinking experience to the modern day consumer who seeks health and convenience at the same time.”
Real Jamun juice is 100% natural with no added sugar and preservatives. The beverage is aseptically packaged in 6-layer tamper-evident Tetra Pak packaging, which protects it from oxygen, light and bacterial spoilage and gives it a longer shelf-life without the need for preservatives. The sleek package offers convenience, safety, hygiene, easy handling and easy disposal after use. Being paper-based, the packages are 100% recyclable and can be recycled into several useful products such as stationery and furniture. Réal Wellnezz Jamun is currently available in 1 litre and 200 ml packs.
Packaging South Asia is a cooperating media partner for drupa 2016 which was held from 31 May to 10 June at Dusseldorf, Germany
