Heidelberg – It’s showtime for something big!

An industry watcher makes a wild guess at the mystery

97
Screen shot of the Heidelberg It's Showtime video promising 'Something Big'
Screen shot of the Heidelberg It's Showtime video promising 'Something Big'

Heidelberg is widely promoting a virtual event with teaser videos hinting at ‘Something Big’ on 23 June. China Print in Beijing also takes place from 23 to 27 June. While the short video has aroused curiosity, the company is playing it close to its chest as to what ‘something big’ might be.

Readers can access the one-minute videos from various websites, including ours, and through Heidelberg’s website and social media. While the initial videos only tease that ‘something big’ will be revealed, other videos may contain further links and hints in the coming days. However, the company seems determined to build up the mystery of what exactly will be revealed. Even in the first five days of the campaign, the industry has woken up and taken an interest.

One guess is that the Heidelberg Showtime event will be shown live from China Print in Beijing to a global audience. An hour’s session to be followed by one-on-one appointments with Heidelberg experts and local Heidelberg staff similar to the virtual event in September 2020? One is guessing that Indian printers will be able to make appointments with Heidelberg experts and the Heidelberg India team led by Samir Patkar.

Keep in mind that the ‘something big’ title contrasts with Heidelberg’s recent efforts in slimming down the company. More than a year ago, and even before the pandemic, as a part of its restructuring plan, the company discontinued the manufacture of its large size XL162 and XL145 presses, leaving the segment to other manufacturers. In the past year, it also tried unsuccessfully to divest Gallus, a deal that ultimately fell through and for which it’s suing the erstwhile buyer, Benpac, for Euro 50 million.

Nevertheless, the company’s restructuring (including the early payment of some of its debt at the end of 2020) seems to be working, and the company has said it will be returning to profit at the end of this financial year. For the industry and especially for its many customers, Heidelberg’s return to health and viability are themselves, ‘Something Big.’

Heidelberg – It’s showtime for something big!

What else could Something Big be?

With the increasing strength of the packaging segment in the pandemic year and Heidelberg asserting that it is the largest press supplier to the monocarton printers, could it be a big press? Will Heidelberg revive the XL145 or launch a more economical model in that format? The demand for monocartons has increased globally. With Heidelberg openly looking at expanding its manufacturing in China, which is also its biggest market, could we see the launch of a new ‘Something Big’ packaging press on 23 June?

No matter the big thing, looking at the partners for the event, packaging will be a big part of it, as will print enhancement and embellishment. Among the event partners, Masterwork for die-cutting, folder-gluers, and foil stamping are there, as are foil and metallic ink and technology suppliers Kurz and Univacco. IST Metz for UV curing and global film supplier Jindal are partnering the event, as are die-cutting tech suppliers Kocher + Beck and Marbach. Buchmann Karton is a paperboard supplier, and Jeco and Stocklin bring plastic pallets and logistics systems, and guided vehicles for material movement.

Everything points to packaging and embellishment, but this is all just a guess. The big thing is that Heidelberg is back and has the whole print world wondering what it will reveal on 23 June. Your guess is as good as mine, but they have certainly got our attention. Let’s sign up and have a look for ourselves.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now
Previous articleEnterprise Print Group to invest in a Mouvent LB702-UV from Bobst
Next articleSteve Shifman is passing the baton to Rick Michelman
Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.

LEAVE A REPLY

Please enter your comment!
Please enter your name here