Kailash Jajoo’s All Time Offset Printers in Noida

A commercial printer finds success in rigid boxes

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Kailash Jajoo, chief executive officer, All Time Offset Printers (Left) and his son Sargam Jajoo (Right) standing in front of his RMGT press
Kailash Jajoo, chief executive officer, All Time Offset Printers (Left) and his son Sargam Jajoo (Right) standing in front of his RMGT press Photo: ATOP

Kailash Jajoo, chief executive officer at All Time Offset Printers, started his first business with a long-distance telephone STD PCO in 1996. As it was a day and night occupation, ‘running all the time’ when the idea of starting a screen and offset printing business came to him – he named it All Time Offset Printers. Over the past two decades, All Time Offset Printers (ATOP) has become a producer of diaries, notebooks, magazines, brochures, children’s activity books, school textbooks, calendars, textured rigid magnetic boxes, and paper boxes and bags.

As with many successful printers in the Delhi NCR, All Time Offset Printers has grown and acquired machines with improved and automated technologies and built up a team of skilled and trained resources. In 2000, it bought a single color Dominant offset press, and in 2005, installed its first multicolor offset press, a used 4-color Komori sheetfed. In 2010, it added an SM 74 Heidelberg, and when Jajoo went to drupa in 2012, he realized that he should go for a brand new machine. Although motivated, he did not have enough space in his plant and had to acquire a plot of land in Noida and build a new factory. He was able to install a brand new 5-color RMGT in the newly built premises in 2015, which was soon complemented by a Kodak thermal CtP device.

In 2018, the company purchased a rebuilt SM 102 Heidelberg multicolor press from Japan to produce books for a textbook publishing house. As the printing proceeded smoothly and the books were being readied for delivery in time for the beginning of the new school year in 2020, the Covid-19 pandemic arrived, and soon after in March the total lockdown was declared. The lockdown constraints and the total closure of schools, colleges, retailing, bookshops, and most industries including hospitality and travel affected the entire commercial and book printing industry.

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Rigid-box making to lead to a separate packaging plant

Before the pandemic, ATOP was involved in supplying rigid boxes to a few customers. In the 2020 pandemic year, the company started its rigid box-making business. It already had ancillary converting and decorating equipment for die-cutting, lamination, foiling, and embossing which is used for box making as well. As the lockdowns were lifted after several months, it increased its rigid box making and, in December 2020, installed a Chinese-made semi-automatic rigid box-making machine with a grooving machine, corner tapping, and bubble press. All Time Offset produces rigid luxury boxes for gifting products, cosmetics, and corporate gifting. 

Rigid box for jewellery Photo: ATOP
Rigid box for jewellery Photo: ATOP

Commenting on the pandemic, Jajoo says, “During the pandemic, many commercial publishers and printers were losing money, and we suffered losses of around Rs 2.5 crore. So, we increased our focus on rigid box making as there is a good demand for these. We received many orders for corporate gifting boxes with magnetic effects during major festivals like Holi and Diwali, so we mainly focused on this special segment during the pandemic.”

Rigid box for corporate gifting Photo: ATOP
Rigid box for corporate gifting      Photo: ATOP

 

“Although the idea of box making came to our mind before the pandemic, we had to stick to it during the pandemic due to our huge losses in commercial and book printing. We would have grown our box-making project to a larger scale much earlier if the pandemic hadn’t hit us. Now, I am planning to do something new and different in the rigid box segment. With the next generation coming into the family business soon, All Time Offset Printers is planning to build a separate plant for its packaging expansion.

Jajoo also plans to buy another multicolor offset press, which he says could be either a 4 or 5-color plus coater press – either brand new or perhaps a well-configured rebuilt press. While there are plans to invest in binding machinery on the commercial and book production side, the company is most hopeful for the future of its packaging expansion.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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