Geostick invests in Bobst Digital Master 340 label press

It aims to enhance its digital printing capabilities

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Geostick has signed an agreement with Bobst to purchase a Bobst Digital Master 340 label press
Geostick has signed an agreement with Bobst to purchase a Bobst Digital Master 340 label press

Geostick Group, a leading label printer in Europe and digital label printing pioneer, has signed an agreement with Bobst to purchase a Bobst Digital Master 340 label press, a fully digitalized and automated production line, from printing to printing embellishment and diecutting.

The agreement is part of Geostick’s major focus on enhancing its digital printing capabilities, led by its new Digital Printing Center in Uithoorn, Netherlands. ​

“I’m strongly convinced that the label printing company of the future will rely on flexo, liquid-electro photography and inkjet technologies to be able to respond to the rapidly changing market conditions and brand requirements,” said Cees Schouten, operations director and chief operating officer at Geostick. “We believe that Bobst is our best choice as the strategic partner to develop this new production stream in our new Digital Printing Center.”

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Bobst Digital Master 340 can transform digital label production capabilities 

The new Digital Master 340 is the latest in Bobst’s All-in-One, All-Inline portfolio. It offers printing, embellishment and cutting in a single pass, with seamless native integration between the UV inkjet digital engine, the flexo and converting modules.

Running at up to 100 meters/minute (328 feet/minute) in four or six colors plus optional digital white, the Digital Master 340 bridges the gap between traditional digital and flexo machines. It enables flexibility, fast turnaround and inline end-to-end label production, with exceptional quality and productivity in increasing run lengths. In addition, the modular architecture allows customers to configure the exact machine they need, from a digital-only version to a highly customized configuration, integrating all modules available in inline flexo. It also provides the possibility to be upgraded on-site at a later stage.

“All-in-One, All-Inline digital solutions, like the Digital Master 340, can really help customers transform their digital label production capabilities and stay ahead of market trends,” said Jean-Pascal Bobst, chief executive officer at Bobst. “We are delighted to partner with Geostick and eager to see the impact of the Digital Master 340 within the company’s Digital Printing Center.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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