Botta introduces Paper Calculator to support sustainable packaging

Paper Calculator saves the environment to a great extent

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Botta Packaging is creating sustainable packaging transparency through the Paper Calculator
Botta Packaging is creating sustainable packaging transparency through the Paper Calculator

As part of Botta Packaging’s ongoing commitment to reducing their customer’s environmental impact and sustainability missions, they have introduced Environmental Paper Network’s Paper Calculator, version 4, to showcase the potential impact reductions of using their recycled, eco packaging products. This will enable their customers to make better, more informed choices when choosing their packaging solutions. 

The environmental impacts of virgin paper and virgin cardboard production include deforestation, the use of large volumes of energy, water and chemicals, air pollution, and waste problems. Each tonne of recycled paper created uses 100% fewer trees, 31% less energy, 53% less water, and 39% fewer pounds of waste. 

Botta uses the Paper Calculator, widely recognized as the most credible, transparent, and independent calculator of environmental impact estimates for a wide variety of paper choices, to raise awareness of the environmental impacts of paper choices. It is supported by a broad coalition of non-profit conservation organizations and other stakeholders. 

Botta’s Paper Calculator brings sustainable choices for its customers 

Botta chose to use the Paper Calculator as it provides independent, scientific calculations based on the entire life cycle of the different papers, from sourcing to the end of life. In addition to carbon savings, the calculations indicate savings in wood use, energy consumption, water usage, and solid waste production. 

By using transparent, third-party calculations, Botta can show the potential impact reductions of using recycled paper compared to virgin paper in packaging. Therefore, helping their customers understand the benefits of making more sustainable choices. 

For example, let’s look at Botta’s Eco-Sleeves packaging solution. These elastic corrugated paper bottle covers are lightweight, stretchable, and can be customized to fit like a glove, improving protection while reducing wastage. They are made from recycled materials and, as they are made of paper, can be 100% recycled. Using the Paper Calculator, Botta’s Eco-Sleeves save 195,95 kilogram CO2 188 gallons of water for every 1000 products sold compared to their virgin paper alternatives. 

Botta specializes in innovative and versatile packaging solutions. In addition to offering great products, they want their customers to have all the facts about their packaging to make the most informed decisions for their business. As the world becomes more sustainability orientated, companies need to do everything they can to be making the right choices for themselves, their customers, and the planet, and Botta wants to help them on that journey. 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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