Country Pure Foods launches Ecolean packages in the U.S.

Aseptic flexible packaging from Ecolean

250

Ecolean is officially making its U.S. debut. Country Pure Foods is the first U.S. company to use the lightweight, flexible packages to launch its Essential Pour branded line of ambient, high-acid, ready-to-drink fruit juices and concentrates.

Country Pure Foods, a producer of various juice-based products and a contract packaging solution for other beverage companies, is adding aseptic flexible packages from Ecolean to its product offering because of the package’s unique conveniences, shape and low environmental impact. Country Pure Foods, based in Akron, Ohio, will use 1-liter (33.8 oz) Ecolean Air Aseptic packages for its apple, orange, cranberry and grape juices.

Ecolean packages are lightweight, almost half the weight compared to many traditional packaging formats, and contain up to 35% chalk. Using fewer raw materials from the start saves energy during production, transport and waste handling.

The lightweight Ecolean packages are ideal for both retail and the foodservice industry. The packages can be heated in the microwave for beverages or products typically served warm, since no aluminum is used. In addition, the packages are easy to use as they are opened with a simple tear, poured by holding the air-filled handle, and can be reclosed with a SnapQuick closure if needed.

“Ecolean packages are ideal for Country Pure Food’s Essential Pour line of juices because the convenient shape and the low environmental impact challenges how the entire beverage industry typically thinks of packaging,” said Joe Koch, vice president of Marketing, Country Pure Foods. “Not only do Ecolean packages feature a unique shape that stands out on the shelf, but they use fewer raw materials overall, which helps save energy and resources during production, transport and waste handling later. This not only make the Ecolean Air Aseptic an ideal choice for our foodservice segment now, but also for our retail products in the future.”

Ecolean’s filling equipment is also efficient and uses minimal resources. Ready-to-fill packages arrive at customer plants already sterilized, without the use of chemicals, hermetically sealed and on reels from Ecolean plants, bringing a considerable part of the complex sterilization process from the producer back to Ecolean. The new EL3+ filling machine also features a 25% increase in capacity to fill up to 7,500 family-sized packages per hour, all within the same footprint of the previous EL3 version.

“We keep it simple and lightweight in every part of the process,” said Andreas Jeppsson, regional director, Americas, Europe & Africa, Ecolean. “All Ecolean packages arrive ready to use from our factory and we take the complexity of sterilization away from the producer helping them focus on the quality of the product and efficiency of their operations.”

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here