New slitter design with productivity, safety and automation features

The new Titan ER610 DT at K2019 – compact, robust and great value

Frank Odogu, head of customer service, Atlas Converting Equipment with the new Atlas Titan ER610-DT dual turret slitter rewinder at K 2019 in Dusseldorf. Photo PSA

Atlas Converting officially launched its Titan ER610-DT Compact Dual Turret Slitter Rewinder to maximize productivity, processing web widths up to 1650 millimeters (65 inches) at speeds up to 600 meters a minute (2000 feet a minute) at K 2019. The machine had several features that enhance operator safety and productivity improvements. One of the key productivity improvements shown to us was the use of laser spotlights that help in precisely and quickly aligning the take-up cores for the slit reels.

The new compact dual turret slitter rewinder represents three years in research and development with significant investments in new parts design and processes. It has very high build standards and very dependable engineering.

Apart from the productivity and safety improvements, the compact elements of the ER610 are enhanced in the new ER610-DT with the inclusion of turret rewinding, automatic cross-cut and independent rewind drives with options for both differential and lock rewind capabilities. The ER610-DT is aimed at fast-growing markets looking for slitting efficiencies and accuracy. It maintains the robust Titan build quality and is aimed at a broad and price-conscious market.

Meaningful digital experience for customers

At K 2019, Andrew Wood was optimistic about the Indian flexible packaging industry, saying that the Atlas converting website receives the highest traffic from India. The new company’s new website,, gives details on the slitting-rewinding machines offered to both the film manufacturing and the converting industry by the company.

The website and digital interaction are key to the company’s operations in markets such as India with its improved user experience. It has an enhanced service and support section, which is more than just a request form to fill out but goes much deeper where it communicates the benefits of service contracts, warranty extensions and what the company says are its excellent refurbishment contracts.

The new website also has a strong User Group where end-users and converters can communicate and share problems and solutions. The User Zone chat forum has customers, staff and a real technical area for frequently asked questions (FAQs) and discussions. These customer sections become an easy way for Atlas Titan to communicate new or common upgrades that may be useful to the equipment users.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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