Heineken launches Packaging the Future program

Program aims to support carbon reduction in packaging suppliers

Heineken has launched the packaging the Future program to support carbon reduction in packaging suppliers. Photo: Hrushikesh Chavan on Unsplash
Heineken has launched the packaging the Future program to support carbon reduction in packaging suppliers. Photo: Hrushikesh Chavan on Unsplash

Heineken initiated a program named Packaging the Future to encourage the top 50 suppliers for carbon transition. Heineken has invited many suppliers for an online meeting to decide and set targets on measures to protect our climate. This meet was a mix-up of top leaders from the company’s largest suppliers.

Pepsico, which Gartner has recently recognized as one of the top 10 global supply chains, along with ESG and Carrefour, was invited to contribute by sharing their thoughts towards the path of zero level carbon emission.

Heineken had checked with the suppliers to submit a net zero target based on science (SBTi) and change to 100% reusable electricity. They have promised to aid the sponsors with a climate school to help them achieve their targets. Along with the Supplier Leadership on Climate Transition (SLoCT), the company has plans to build supplier expertise with proper training and guidance for the SBTi process.

Plans of Heineken

Herve Le Faou, the chief procurement officer at the company, said that packing contributes 27 % of the total carbon emission, and the top 50 suppliers represent 85% of the total packaging carbon footprint. He added that they want to work closely with the suppliers to increase the impact.

It has further set targets to decarbonize its production and become carbon-free through sustainable energy and power conservation methods by FY 2030. This will be a part of its better world ambitions. With talks with the suppliers, the company plans to reduce emissions across its whole chain by 30% by 2030.

It also looks at achieving a carbon-neutral chain by FY 2040 and plans to be the first global brewer. The Global sustainable development manager, Nicolas Clerget, the carbon lead at the company, commented that even though the journey was long, they will achieve it by progressing slowly.

Heineken is working close quarters with SBTi to complete its commitments and is all set to be a member of the Business Ambition for the Race to Zero.

Initiatives by Heineken for reducing carbon emission

Heineken has joined membership with Glass Futures to strengthen its R&D strategy to create low-carbon glass bottles through new technologies and processes in the manufacturing and supply chain. This collaboration is planning to share its ideas and resources with the whole glass industry.

The team aims to decrease the environmental effect of their beers and ciders. They plan to work with the suppliers, customers, and NGOs to take the challenge of decarbonizing the whole chain and becoming a member of Glass Futures.

Packaging constitutes 30% of its carbon footprint, and they aim to limit its carbon emissions through the chain reaction of its products and innovations within the industry. The company is working with the suppliers to enhance the carbon reduction of the sector.

Since glass is recyclable and has the potential to be used everywhere, Heineken is requesting customers to be responsible and empty glass bottles so that they can be recycled. A new glass bottle can be made with an old one within 60 days of use.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are grown similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1


Subscribe to our Newsletter


Please enter your comment!
Please enter your name here