HB Fuller partners with Enimac to strengthen eCommerce packaging

Growing market position in North America

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HB Fuller
HB Fuller partners with Enimac to strengthen eCommerce packaging. Photo HB Fuller

HB Fuller announced today that it has entered a strategic partnership in North America with Enimac, an international tape application equipment manufacturer that serves over 100 customers in more than 30 countries. The agreement brings together specialists from both companies, who effectively combine their market and application expertise with advanced knowledge on pressure-sensitive adhesive tapes to support the growing eCommerce packaging industry.

HB Fuller, an Amazon Packaging Support and Supplier (APASS) certified supplier, is a recognized leader in the e-commerce packaging industry and provides Open Sesame® opening tear tapes and Close-Sesame closing tapes that are efficiently applied with Enimac equipment.

“As the eCommerce packaging market begins its next wave of exponential growth, the agreement with Enimac strengthens our presence in the market by leveraging our performing tape and their application technology expertise to provide quality solutions and technical support to a wide range of packaging makers,” said Tania Montesi, HB Fuller global eCommerce Packaging business development manager.

Enimac was founded in 2013 by Biemme Adesivi Srl, who has 50 years of experience in tape application and converting. Located outside Milan, Italy, this industrial company works with tape converters worldwide to offer complete substrate bonding solutions, tape, and automation, with the goal of decreasing costs and increasing productivity. Enimac designs manufacture, and markets table-top and stand-alone machines to apply tape to sheets of paper and cardboard, tape applicators to integrate into machines and production lines, and complete custom tape application stations, modules, and systems.

“We look forward to partnering with HB Fuller,” shared Martin Buerger, Enimac vice president. “By combining our application equipment with their portfolio of opening and closing tapes, we become a one-stop shop for packaging makers, which will improve our customers’ experience.”

In addition to the company’s close-sesame closing tapes, H.B. Fuller recently launched Open Sesame fiber-based tear tape designed to promote sustainable e-commerce packaging. This first-of-its-kind, global, patent-pending innovation is validated on Enimac equipment and meets the plastic-free packaging goals of consumer-packaged goods (CPG) brands and eTailers.

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