HB Fuller partners with Enimac to strengthen eCommerce packaging

Growing market position in North America

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HB Fuller
HB Fuller partners with Enimac to strengthen eCommerce packaging. Photo HB Fuller

HB Fuller announced today that it has entered a strategic partnership in North America with Enimac, an international tape application equipment manufacturer that serves over 100 customers in more than 30 countries. The agreement brings together specialists from both companies, who effectively combine their market and application expertise with advanced knowledge on pressure-sensitive adhesive tapes to support the growing eCommerce packaging industry.

HB Fuller, an Amazon Packaging Support and Supplier (APASS) certified supplier, is a recognized leader in the e-commerce packaging industry and provides Open Sesame® opening tear tapes and Close-Sesame closing tapes that are efficiently applied with Enimac equipment.

“As the eCommerce packaging market begins its next wave of exponential growth, the agreement with Enimac strengthens our presence in the market by leveraging our performing tape and their application technology expertise to provide quality solutions and technical support to a wide range of packaging makers,” said Tania Montesi, HB Fuller global eCommerce Packaging business development manager.

Enimac was founded in 2013 by Biemme Adesivi Srl, who has 50 years of experience in tape application and converting. Located outside Milan, Italy, this industrial company works with tape converters worldwide to offer complete substrate bonding solutions, tape, and automation, with the goal of decreasing costs and increasing productivity. Enimac designs manufacture, and markets table-top and stand-alone machines to apply tape to sheets of paper and cardboard, tape applicators to integrate into machines and production lines, and complete custom tape application stations, modules, and systems.

“We look forward to partnering with HB Fuller,” shared Martin Buerger, Enimac vice president. “By combining our application equipment with their portfolio of opening and closing tapes, we become a one-stop shop for packaging makers, which will improve our customers’ experience.”

In addition to the company’s close-sesame closing tapes, H.B. Fuller recently launched Open Sesame fiber-based tear tape designed to promote sustainable e-commerce packaging. This first-of-its-kind, global, patent-pending innovation is validated on Enimac equipment and meets the plastic-free packaging goals of consumer-packaged goods (CPG) brands and eTailers.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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