EDEN- the environment-friendly paper by Ritrama

Paper made from dried grass and cellulose fibers

EDEN, the environment-friendly paper by Ritrama

Ritrama SpA, the Italian multinational leader of self-adhesive materials, has introduced EDEN, a revolutionary natural paper specifically for the labeling of wine, spirits and beer. EDEN is an environment-friendly innovation and is composed of dried grass fibers and pure virgin cellulose fibers.

For consumers to buy a bottle of wine, label plays an important role. The label must interpret the wine’s personality, story, quality, taste and fragrance. EDEN inherently transmits the values of a natural, healthy, organic and environment-friendly product. It will be one of the flagship products of the next wine, spirit and craft beer label collection labels and films.

Besides the unmistakable grain of the face material, color and grassy smell perfume, the innovative composition also ensures the lowest possible environmental impact. In fact, the presence of up to 50% of dried grass fibers in the pulp, reduces the consumption of water and electricity, with a consequent reduction in the quantity of CO2 released into the atmosphere.

EDEN is Forest Stewardship Council certified, which is an independent, non-governmental, not for profit organization established to promote the responsible management of the world’s forests. With the introduction of FSC-C106281 certified product, Ritrama confirms its commitment to the development of an environmental and production policy that places emphasis on sustainable and technologically innovative solutions for customers.

Just like its pure and unique name, EDEN tells the story and life of all those wines and beers produced according to ancient and artisanal methods, obtained with organic and sustainable methods reminding of the perfect coexistence between man and nature.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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