Label Academy publishes new self-adhesive labels book

Edited by Labelexpo strategic director Andy Thomas-Emans

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Label Academy publishes new self-adhesive labels book

Global education resource for the label and package printing industry, the Label Academy, has published a new book covering the self-adhesive labels market, targeted at converters and brand owners looking for an in-depth understanding of the technologies and end-use requirements in this dynamic market sector.

Edited by Labelexpo strategic director Andy Thomas-Emans, Self-Adhesive Labels: A technical guide for label converters and brand owners is the latest addition to the Label Academy’s best-selling series of expert-led books focusing specifically on label industry technology and markets. It is the first time the Label Academy has produced a stand-alone guide on the topic.

The book features dedicated chapters on each component of the self-adhesive label laminate, including the silicone coated release liner, adhesive technology, the difference between paper and film face stocks, and the specification, performance, and testing of the finished label laminate. The book also covers the sustainability aspects of self-adhesive materials, a subject which has assumed greater importance in recent years as legislators and brands turn their attention to eliminating landfill waste from the packaging production chain.

The book draws on workshop presentations delivered at Labelexpo Europe 2019 by a panel of industry experts.

Thomas-Emans commented, “Stan Avery’s ground-breaking discoveries of how to die-cut a label from a laminated material and apply it using the interaction of adhesion and release forces remain the foundation of today’s pressure-sensitive label technology. This book follows the development of the self-adhesive label industry from Avery’s original work and looks in depth at the way the different components of the label are manufactured and how they interact during die cutting, application to a container, and in end-use environments. The book is an essential read for anyone wishing to succeed in such a competitive sector.”

The Label Academy will be adding further titles to its book series in the coming months.

Self-Adhesive Labels: A technical guide for label converters and brand owners can be purchased directly from here or is available on local Amazon.com stores.

In the 1970s, self-adhesives made up less than ten percent of total label usage in Europe, with label markets dominated by wet-glue applied labels (70 percent) and gummed paper labels (20 percent). Since then, self-adhesive labels have experienced consistent and rapid growth worldwide of between 4-7 per year – generally keeping 1-2 percentage points above GDP growth – to become the dominant label technology.

The Label Academy is a global education resource for the label and package printing industry. It was pioneered by industry expert Mike Fairley in response to a reduction in the number of dedicated printing colleges and the need to standardize the label industry’s very specialized training and education needs across the world.

The Label Academy runs expert-led workshops and masterclasses at Labelexpo shows around the world on a wide range of subjects, including shrink sleeves, inks and coatings, and flexible packaging.

The Label Academy is part of Tarsus Group – the international media group with interests in exhibitions, conferences, publishing, and online media, including Labelexpo Global Series, and is endorsed by FINAT, TLMI, LMAI, Turkish Label Association, and BPIF.

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