Label advances connect to consumer aspirations

Pivoting and trust score over value

With the Conduent Augmented Reality feature accessed within a pharmacy’s free app, patients can access information about a prescription by simply scanning the prescription label to view videos about how to take the medicine, to contact the pharmacy with questions, to place a refill over text, to engage with a virtual assistant that can answer questions and more. Photo - Conduent

In the current pandemic scenario, there are challenges and opportunities for brand owners and converters, and advancements in label printing technologies, finishing systems, and label innovations can be the key to success. Keeping this in mind, Packplus organized a webinar titled ‘Labels – Connecting Consumer Aspirations’ on 24 July 2020.…

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Mandeep Kaur
Technical Editor - Mandeep Kaur is working with IPP Group and holding editorial responsibilities for the IndiFoodBev and PSA Healthcare platforms. Earlier she handled editorial responsibilities of food, beverage, and agriculture publications at another publisher. A gold-medalist in M Tech (Food Technology), she has hands-on experience in operating different types of instruments related to physico-chemical testing of grains and flour. She has worked at Evalueserve in the Intellectual Property (IP) division for more than three years handling projects in the life sciences domain.