Trojanlabel and Nilpeter form international collaboration

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Trojanlabel

The Danish manufacturer of digital inkjet label printing machines, TrojanLabel, and Nilpeter have established an international agreement for distribution of the Trojan2 digital label press. Under the agreement, the Trojan2 will be marketed and distributed through Nilpeter’s subsidiaries in the United States, Brazil, the Asia-Pacific, the United Kingdom and Ireland.

“From the get-go, it has been Nilpeter’s strategy to offer a wide range of digital solutions with our PANORAMA product-line and the products from TrojanLabel fit perfectly into this equation,” says Jakob Landberg, sales and marketing director at Nilpeter. “We are very excited because we now cover a larger market with quality products, which is what converters expect from Nilpeter.”

The Trojan2 is a mini digital label press that can propel converters into the world of digital labels. As such, it supplements Nilpeter’s PANORAMA product-line of hybrid solutions.

TrojanLabel has grown rapidly to become one of the leading manufacturers in the digital color label printer market and has now become a part of AstroNova.

“We consider this collaboration to be a significant, strategic partnership which will further accelerate our leadership position of several hundred Trojan installations in this market,” says Mikkel Wichmann, managing director of TrojanLabel. “With Nilpeter as a global partner, we will be able to get closer to our customers, provide strong backup, and further enhance our successful distribution channels.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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