UPM Raflatac extends CarbonNeutral labelstock portfolio

CarbonNeutral certification for the whole Linerless range

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UPM Raflatac CarbonNeutral linerless
UPM Raflatac linerless CargonNeutral BPA-free labels for groceries Photo UPM Raflatac

Helsinki, 10 May 2022 – UPM Raflatac says it is extending its CarbonNeutral product portfolio by achieving CarbonNeutral product certification for the whole Linerless product range. The certification is issued by Natural Capital Partners in accordance with The CarbonNeutral Protocol. The leading global framework provides a robust and pragmatic blueprint for carbon neutrality.

Direct thermal (DT) linerless labeling products help customers to reduce their packaging footprint and are in high demand in the packaging value chain. Sustainability and efficiency benefits of using linerless are significant – up to a 40% reduction in material usage compared to traditional labelling technologies. According to UPM Raflatac, the DT linerless market has seen approximately 15% year-on-year growth in recent years.

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“Our ambition in UPM Raflatac is to go beyond fossils. In practise this means that we are constantly innovating new ways to reduce the carbon emissions of our products. This is a must to meet our climate commitments but also for our business as the market demand for sustainable labeling solutions is high and growing all the time. The new CarbonNeutral product certification of our linerless range is a great addition to our CarbonNeutral product portfolio, which already includes the RAFNXT+ products. This is a big leap forward in providing our customers even more sustainable solutions and enabling them to take positive climate action,” says Robert Taylor, Sustainability director at UPM Raflatac.

Certification by Carbon Trust and CarbonNeutral

The carbon footprint measure of UPM Raflatac’s linerless products has already been certified by the Carbon Trust. The new CarbonNeutral product certification is further proof of actions by the company to define, measure and reduce the emissions originating from the linerless manufacturing process, raw materials, and transportation. Furthermore, those emissions that are still currently unavoidable are now compensated.

Raflatac linerless labelstock
UPM Raflatac LInerless food labels
Photo UPM Raflatac

The Linerless products’ cradle-to-customer greenhouse gas (GHG) emissions are compensated in full through global projects verified to internationally recognized standards, such as the Gold Standard. This means that UPM Raflatac has already taken care of compensating the emissions that are still unavoidable on behalf their customers currently. Customers can make deduction of emissions relating to UPM Raflatac linerless products in their life cycle assessment (LCA) calculations.

“We work with leading organisations to deliver action on climate change and create a more sustainable world. Our joined-up approach helps organisations like UPM Raflatac address their environmental impacts by using carbon market solutions, which also support sustainable development. UPM Raflatac’s new CarbonNeutral product is a great next step on their climate action journey,” says Natalie Taylor, director of Client Solutions at Natural Capital Partners.

Net-zero annual carbon emissions by 2040

The actions UPM Raflatac has taken with linerless are part of its efforts to lead the label industry into a net-zero carbon emission future. UPM is among the first forest industry companies committed to the UN Business Ambition for 1.5 °C to take tangible actions to mitigate climate change. UPM has also joined The Climate Pledge, which commits the company to achieve net-zero annual carbon emissions by 2040 – a decade ahead of the Paris Agreement’s goal of 2050.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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