Sustainable toy packaging paper from Mitsubishi

Pack packaging paper an alternative for plastic

The 75g paper, which is based on virgin fiber, is suitable for pouch packaging.

A lot of emphasis is being placed on the sustainability of products, including toys. But at the same time, more and more toy suppliers are realizing this should apply to packaging as well.

With its Pack packaging paper, German paper manufacturer Mitsubishi HiTec Paper has a new product in its range, especially for the sustainable packaging of toys and other small parts. The 75g paper, which is based on virgin fiber, offers particularly good heat-sealability and is especially suitable for pouch packaging.  

Pack has been successfully tested on packaging machines from leading manufacturers, the company. In addition,  the new paper is available both in FSC and PEFC-certified formats. This makes Pack an ideal alternative to plastic packaging made from films and film composites. 

Pack will be displayed live at the toy industry event Spielwarenmesse in Nuremberg from 1 – 5 February 2023 at the Mitsubishi HiTec Paper stand (Hall 7, Stand A-74)

Mitsubishi HiTec Paper is a German subsidiary of Mitsubishi Paper Mills , Japan, one of the world’s leading manufacturers of specialty paper. 

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are grown similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial — for advertisement and for subscriptions

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1


Subscribe to our Newsletter


Please enter your comment!
Please enter your name here